Serena Baleja

-Strategize and execute high-impact influencer marketing campaigns. -Build and manage relationships -Develop data-driven ROI models to measure campaign effectiveness. -Optimize outreach workflows with proprietary tools and AI-assisted insights. Create engaging content strategies to align with client brand messaging.

I design and execute high-impact influencer marketing campaigns across consumer electronics, hospitality, tech, gaming and web3. I leverage my industry expertise to manage high-volume communication projects with multiple stakeholders, collaborating and making real connections with influencers to produce engaging content. I deliver strategic insights and maintain strong client and influencer relationships.

- Meadow reinvents co-working, supporting North East LA's top start-ups and creatives. - Led marketing and sales initiatives with community partners, aligning with Meadow's brand. - Managed campaign pipeline, balancing partnerships, and exceeding revenue targets.

- On a mission to onboard 1 million people to web3. - Actively seeking, engaging and securing brand partnerships - Identifying impactful opportunities and acting upon them - Mitigating outcomes using decision theory

A multi-faceted digital lab with real world application and products, Bridging the gap between the metaverse and reality. Including Wooshi World a Metaverse gaming with NFT avatars. - Headed Influencer campaigns, built and vetted over 300 Influencers - Built connections relationships and conducted all outreach - Rate and deliverable negotiation - tracked and analyzed performance

- Sourced and contacted live stream creators to build strong relationships. - Developed a content pipeline for live stream slots and in-feed posts. - Managed data-driven conversion US campaigns for AP based consumer electronics brand - Optimized vetting and livestream campaign performance through analytics and strategic insights.

- Conceptualized and created Influencer campaign - Built connections relationships and conducted all outreach - Negotiated agreements, settling terms - responsible for all active posts on a schedule - tracked and analyzed performance

- Largest consumer electronic company in China launches new products in the UK. - Testing exclusive shopping features in the UK Market - Hosting livestream spaces for creators to sell merch - co-ordinating and producing all creator driven content - Influencer liaison and POC - analyzing audience results and reporting back to Xiaomi HQ in China

An innovative dating start up set to slow down and change rushed 'swiping' culture - Lead UXR efforts in data collection on user participation. - Presented UXR findings and based recommendations on data storytelling - Created customer support processes. (scaling) - Created onboarding for new hires (scaling) - Prioritized features on user value and effort.

Product Manager for Open Source Civic Tech. - Directed, managed and analysed 80+ user interviews - Onboarded 20+ volunteers for various roles within the project - Iterated our process with integrated feedback loops. - Conflict resolution management - Storytelling through data.

In-depth live project to create a real-world product. -Researching methods to understand the audience of a product or service using tools -Conducting surveys and feedback for iterative development -Agile and Scrum Processes -Organising research teams and user stories -Identify and validate the most important user problems to solve. -Competition matrix -UX design and wireframes -Prototyping -Leadership

As a student of Central Saint Martins arguably the most renowned arts university in the world, I curated several interactive exhibitions for Somerset House, as well as completing live client projects.