Dr.Serdar Bahar

Led enterprise-wide digital transformation initiatives, aligning technology strategy with investment advisory objectives to accelerate delivery and enhance client engagement. Integrated AI-powered Microsoft Teams for real-time asset reporting and implemented avatar-driven daily bulletins on the corporate website, improving client access to timely market insights. Designed and executed a strategic project prioritization framework, improving operational efficiency and profitability. Directed IT governance and compliance while managing a $5M+ budget and optimizing vendor partnerships for maximum ROI. Applied Agile/Scrum methodologies to improve cross-functional collaboration, reduce delivery risks, and increase execution speed.

Initiating and managing digital projects: • DenizYatirim website • Denizfx website • Chatbot (with whatsapp integration) • GSP mailing - lead generation • Yihu FX project • Adwords Project • DenizYatırım online trade branch Prioritizing and managing all projects with wholistic approach in the company: • Crowdfunding project • DenizYatırım bank asset integration project (2 years) • Borsa İstanbul Nasdaq integration • Mage - portfolio management order integration • FXCRM project • LME integration project • Research Department CRM project Managing IT infrastructure projects and monitoring IT system continuity: • Algorithmic trading customers’ infrastructure projects in Borsa İstanbul co-location data center • Thin client project • Softphone integration Managing and monitoring vendors relations: Preparing IT budget and making decisions about techological needs considering business units’ demand/needs and reviewing IT usage, services, technology, and department

DIGITAL PROJECT ANALYST TEAM MANAGER Denizbank’s digital projects analysis, project management and implementation for end customers. Social Media Projects: • Twitter Credit • Facebook Banking Mobile Mobile Banking Projects: • Mobildeniz • Turuncu Cheque Mobile Payment Projects • Fastpay POS • Fastpay Scholarship Branchless Banking Projects: • Dijitaldeniz.com CRM ANALYST TEAM LEADER • Operational CRM (campaign management ) department’s projects management and analyzing their requirements. • Analytical CRM ( data mining and segmentation projects according to profit&value segment ) department’s projects management and analyzing their requirements. • Data quality department’s projects management and analyzing their requirements. • Customer satisfaction department’s projects management and analyzing their requirements. • User experience department’s projects management and analyzing their requirements. BUSINESS ANALYTICS PROJECT LEADER Denizbank’s business intelligence projects management and analyzing their requirements: • Belgium Banking Regulator Basel II reporting (multinational) Project • Branch Ranking System Project • Cash Management Profitability Project • Alternative Channel Distribution Project • Export & Import Reports Project ETL process analysis

To manage analyst team implementing CRM projects It consist of ; * Operational CRM (campaign management ) *Analytical CRM ( data mining and segmentation projects according to profit&value segment ) * Data Quality Projects to improve customer data * Customer Satisfaction Projects *User Experience Projects

Analysing requirements and manage the project to deliver in deadline Some Projects : * Alternative Channel Distribution MIS ; * Cash Management Profitabiltiy * Branch Ranking System Project * Dashboard for Bank's KPI * Basel II implemention for Belgium Banking Authority cooperation with French and Belgian subsidiaries

● Evaulate credit application, prepare and present credit applications to management board ● Business process re-engineering to optimize business process on credit evaluation and operation. ● Intermediary role between IT and credit department to define business needs.

● Find new customer and cross selling for existing customers products. ● Write financial analysis and prepare financial/ credit reports