Serah Mwikali Katusya, MBA

We are the fastest growing MarTech agency in Kenya, and a winner of the Best MarTech Agency award.! We partner with future ready brands like Cooperative Bank, Britam, Naivas, KWAL/Heineken, Kenya Power, NMG, Axum, Privatization Authority, BOA, Jeep, Rubis, Cold Solutions, AMG, Van Leer Foundation, Gates Foundation etc to elevate their brands and drive sustainable meaningful consumer engagement. We go beyond comms to provide tech and AI enabled solutions that drive growth for our clients. I choose to walk this new chapter in my life with a team of young nerds and radical creatives not only because of their unmistakable brilliance but for the sheer reason that they will be the brains that catalyze Africa's next future-ready brands. Doubled the business in year 1 and delivered over 80% growth in year 2. Creating the FUTURE I want to see.

We are building Mu$e Money – Africa's first creative finance platform designed to empower 2.5 million African creatives to thrive, by improving their personal & financial well-being. Why? Read up! https://medium.com/@tizomu/kenyas-looming-creative-uprising-f928f53b2a2d

WildMango is an African venture built on a shared passion for catalyzing and accelerating sustainable growth for brands, Impact Organizations, and our people using the incredible power of digital technology. #Currently partnering with: 1. Jeune Afrique Media Group to drive growth in the East African Market. 2. Africa CEO Forum 2024 to give East African Businesses, Organizations, and Governments a voice and a seat at the table of the most high-level gathering in the continent. 3. Catalysts in the creator economy to build capability and enable social economic growth for creatives in the continent. The African Collective, coming soon! Let's connect!

ChangeKraft is a consultancy dedicated to helping organizations make an improved positive impact in their world, by guiding them on the path to sustainable change. We convene, We consult and We create. We believe that small acts of positive change are the key to shifting an organization’s efforts toward sustainable impact. The key is to keep the shifts feasible, tangible, and fun, allowing for behavior change across organizations, teams, and programs. Led by industry experts Marion Wanyoike and Serah Katusia, we work with profit and non-profit organizations and individuals to create those small-acts-of-positive-change through strategy, comms, legacy work, and convening. Our Story CommsKraft™ Comms Krafted for sustainability Kraft compelling narratives around your sustainability initiatives that captivate hearts, minds, and markets, catalyzing change. StratKraft™ Strategy Krafted for Significance Impact. Infuse your social enterprise or impact organization with precision strategy, laser-focused mission alignment, and unwavering clarity on impact goals. FoundersKraft™ Krafting Foundations, Concepts :& Building Legacies Uncover your core area of influence, guided by our expertise, creating initiatives that resonate with your brand's essence and magnify your positive imprint; beyond. Konvene™ Bringing together, building communities, and inspiring change and action. Uncover your core area of influence, guided by our expertise, creating initiatives that resonate with your brand's essence and magnify your positive imprint. Some of our clients: Radio Africa Group, White Ribbon Alliance, Girl Effect, MwalimuPlus etc.

As the GroupM MD for East and Central Africa, I am tasked to manage our GroupM/WPP ScanGroup offices in Kenya, Ghana, Nigeria, Uganda, Tanzania, Mozambique, and Zambia, as well as our affiliate markets across 30+ markets across Sub-Sahara Africa. I manage a team of 70+ media specialists to deliver the best in market strategy and activation for our clients. This is in line with our strategy and commitment to drive excellence in media across the continent and to strengthen our focus on three strategic pillars of people, data, and technology to help our clients grow their brands and their businesses. I oversee our media brands in Sub-Sahara Africa: Mediacom, Mindshare, Wavemaker, and GroupM Services. Key in my role is building new products that drive commercial value, in media and beyond. I have been at the forefront of driving Audience Origins across Sub-Sahara Africa, Consulting Services at GroupM, SpotLift launch, and more tech-led tools that have transformed how we work. At GroupM we aim to make your advertising more effective and sustainable. Key Accomplishments: • Met revenue KPI all years in my tenure. • Created and supervised a highly engaged team at GroupM: 85% engagement rate as per annual tracking tool Amber. • Launching GroupM in Kenya, a first, and ensuring 100% compliance to GroupM ways of working. • Meeting Trading Revenue KPI by +10% in 2021 with increased trading volumes across markets. • Led pitch and won Coca-Cola and Friesland and Campina media business for Africa in 2021: over USD 500k in revenue. • Driving operational excellence by partnering with Simply Black as GroupM's affiliate in Sub-Sahara Africa across all media clients, serving over 30 markets in Sub-Sahara Africa. • Designed and Executed the first Sustainability Mini Conference bringing together over 100 Private Sector senior leaders in partnership with Dalberg and Kantar. #Africa #Data #Media #Excellence #Tech #Strategy #Growth Daily business language: English

I led a team of 35+ to transform the Mediacom business and drive exponential growth from 2016 to 2019 with a growth of over 10% year on year while building strong brand equity in East Africa. Mediacom was the highest-billing media agency in East Africa during my tenure. Key Clients at Mediacom, WPP ScanGroup: Coca-Cola, Vodafone, Vodacom TZ, KCB, PSI, P&G, Safaricom, Moet Hennessy, AIR France, Bill and Melinda Gates Foundation, Elton John Foundation. My duties and responsibilities: • Develop the strategy for the agency and manage its execution. • Responsible for talent development for all MediaCom offices in Sub-Sahara Africa. • Business and Media Strategy for all clients (NGO, private sector, and government) • Business development across East Africa. • Lead on thought leadership, Strategy, and Execution. Key Achievements: • Driving IMC way of working as a first in Kenya, Tanzania, Uganda, and Ethiopia. • Transforming the Safaricom Media business to drive continuous value, innovation, and unrivaled efficiencies over 3 years. (Achieved highest agency score at 90% earning the agency 95% of the commercial bonus) • Led the team to pitch and win the P&G business in Nigeria with revenue of over 1 million dollars annually. • Transforming the culture and way of working at Mediacom with over 90% team engagement scores in my tenure. • Building new revenue streams from the SME sector by bringing in SMEs to the organization and driving revenue of over 20%. • Driving 15% growth in 2017, 15% in 2018 on revenue, and achieving 100% of the set new business KPIs. • Meeting Coke Studio KPIs across five markets for five years, Coke Studio is Coca-Cola’s music content asset and the AMSA award-winning nominee. • Connection and content planning for Lion’s Den Kenya in 2017/2018 to an award-winning show at MSK Kenya. • Designed and led the execution of Stream Kenya in 2019, bringing together over 250 Sub Sahara industry leaders. Daily business language: English

Taking over in a tumultuous time for the group, I build back the business winning top clients like TIGO and USAID and delivering revenue over and above KPI by over 35%. Managed a team of 40+ to drive best-in-market work for TIGO, Diageo, Vodacom, USAID and others while building a people-first culture and improving employee engagement scores. Key Clients: Vodacom, Tigo, Coca-Cola, Diageo, FACEBOOK, DStv, USAID, Vodafone Ghana. My duties and responsibilities: - Driving agency strategy and culture as the agency lead for JWT, Scanad, and Roundtrip in Tanzania. - Responsible for delivering value to both clients and WPP ScanGroup. - Ensuring excellence in agency output: Strategy, Digital, Creative, Media, and Activation. - Managing the back-office team to ensure profitability and drive efficiencies across the disciplines. - Driving efficiencies through trading for clients with average productivity of 70%. - Managing the strategic output of the Team Red team managing Vodafone in the Ghana media business. I was responsible for driving revenue up with over 40% in my time as Country Manager, building a solid team that was one of the best in Tanzania. Key Achievements: - Achieved and surpassed set revenue, billings, and operational cost KPIs in 2015 and 2016. - Drove a positive work culture across the agencies anchored on local teams. - Delivered Tigos’ most successful campaign: Tigo Pesa Inalipa in 2015. - Launched Coke’s most successful Campaign: NI YA UKWELI and Share a Coke. - Drove integration of creative, digital, and offline media, kicking off IMC ways of working in the region. - Best productivity and connection plans for Coca-Cola in East Africa: Won award in the EMEA region. - Led the team that launched National Housing most innovative housing projects: Morocco and Kawe. Daily business language: English

Key Clients: Coca-Cola, Diageo, Vodacom, KCB, PSI, Unilever, Multi- Choice. My duties and responsibilities: - Draft the strategy for our media agency unit in Tanzania, execute it and build capability for the teams. - Business development. - Set up and be the Media Team Lead for Uganda and Tanzania. - Managing Media Strategy output for Coca-Cola brands for East and Central Africa. - Strategy and Media Implementation Supervision for Vodacom Tanzania. - Training and system set up for media team in Tanzania and Uganda. - Pitch Support for the WPP ScanGroup Kenya office. Pitched and won PSI, Diageo, and Vodacom, bringing the agency cumulative revenue of over 1 million USD. Daily business language: English

Key Clients: Coca-Cola East and Central Africa, Diageo, Vodacom, Vodafone, KCB, PSI, Unilever, Multi-Choice. My duties and responsibilities: - Media Team Leader Uganda and Tanzania. - Managing Media Strategy output for Coca-Cola brands for East and Central Africa. - Strategy and Media Implementation Supervision for Vodacom Tanzania. - Client and partner management. - Setting up and building capability for the Tanzania and Uganda media teams. - Supporting Ghana media team on strategy, Data, and insights. Daily business language: English

Key Clients: Coca-Cola East and Central Africa, Diageo, Population Services Kenya. My responsibilities: - Team Lead on Strategy Managing Media Strategy output for Coca-Cola across East and Central Africa. - Managing the Coca-Cola media budget for East and Central Africa, over 10 million USD. - Media implementations supervision for all Coca-Cola brands across East and Central Africa. - Implementation Supervision for Vodacom Tanzania. - Pitch Support across WPP Scan Group clients. - Client and partner management. - Driving Value through strategy. Daily business language: English

Global MBA Key features include hands-on challenges, a strong emphasis on global diversity, and pathways to accelerate study for high-achievers, aiming to develop leaders for a changing global economy.