Seoyule Kim

Senior Business Development Manager @ Delivery Hero

About

I build and scale platform businesses. I've led commerce and marketplace ventures from zero to scale — across B2B and consumer platforms, across strategy and execution, across Korea and global markets. Currently leading Commerce Strategy at Baemin (Delivery Hero), where I drive new business launches, long-term strategy, and end-to-end execution across Baemin's commerce division. Previously ━━━━━━━━━━━━━━━━━━━━━━━━━━ 🔹 Google Korea | Industry Manager, LCS Managed key advertiser portfolios across Entertainment and Workspace verticals. Built growth strategies at the intersection of media, commerce, and brand. 🔹 Woowa Brothers (Baemin) | B2B Growth Lead Led early-stage growth of Baemin Sangoe, a B2B marketplace for F&B operators. End-to-end ownership from category development to buyer activation, integrating growth marketing and business development.

Country

South Korea

City

Seoul Incheon Metropolitan Area

Industry

Information Technology & Services

Skill

Strategic Business Development, B2B Marketing, Sales Growth, External Agencies, Google Workplace, Copywriting, Big-picture Thinking, Entertainment, Business Strategy, New Business Development, Strategy, Facilitation, Social Media, Management Consulting, Behavioral Interviewing, Data Analysis, Research, Social Media Marketing, Microsoft Office, Start-ups

Experience

Senior Business Development Manager

Delivery Hero

2023-5 - Present · 3 yrs 5 mos

-Leading new business launches, long-term strategy, and end-to-end execution for Baemin's commerce division.

Head of Strategy

세나클

2022-9 - 2023-4 · 8 mos

-Led corporate strategy for a healthtech SaaS company.

Industry Manager

Google

2020-7 - 2022-8 · 2 yrs 2 mos

서울, 대한민국

- Managed strategic advertiser portfolios across Entertainment and Workspace verticals, driving growth at the intersection of media, commerce, and brand.

Business Development Manager

(주)우아한형제들 (Woowa Bros.)

2017-5 - 2020-7 · 3 yrs 3 mos

Seoul, Korea

- Led early-stage growth of Baemin Sangoe, a B2B marketplace connecting F&B operators with suppliers. - End-to-end ownership from category development to buyer activation, integrating growth marketing and business development. - Built and scaled supply-side partnerships, establishing category-level sourcing strategies from scratch. - Developed data-driven activation funnels for B2B buyers, combining performance marketing with account-based sales.