Seok Kang

Peb is a new game studio built around one clear vision — to create experiences that break down the barrier between gamers and non-gamers. We want to make something that doesn’t feel like a traditional “game,” but instead feels casual, intuitive, and familiar — something anyone can naturally pick up and enjoy, like opening Instagram or Netflix. At Peb, what matters most isn’t just what we build, but how people feel when they experience it. Our philosophy is simple: Feelable, Simple, Tangible. Just like a small, warm pebble in your hand — easy to hold, but hard to forget. Before founding Peb, I led the development of several top-performing titles at Treeplla, including Cat Snack Bar, Lumbercat, and Cat Office, which together surpassed $80M in cumulative revenue and over 40 million downloads. With 15 years in the gaming industry, I’ve always been driven by the same goal — to create games that connect emotionally, not just mechanically.