Senem Utku Aydın

• Own enterprise narrative and messaging, ensuring consistency across customer, employee, and media audiences. • Produced 29 short films for Republic’s 101st anniversary campaign for Sisecam generating 798M YouTube and 327M TikTok impressions. • Oversee all aspects of brand strategy and identity, including the creation of internal channels and programs that educate employees and empower them to act as strong brand ambassadors. • Lead the enterprise sales enablement content strategy, partnering closely with Sales, Engineering, Operations, and Business teams. • Lead the rollout, training, and adoption of AI platforms across the marketing and communications team — improving efficiency, insight, and scalability while maintaining human-centered storytelling and judgment. • Reached 49M users and achieved +4.8% brand awareness lift through YouTube Brand Lift studies for Sisecam. • Led the launch of a new, streamlined corporate website, optimized for AI-driven discovery and improved lead generation.

• Managed coordination between Microsoft MENA regional teams and local agencies across Turkey and Dubai, leading and aligning 25+ cross-functional stakeholders to drive efficient campaign execution. • Delivered consistent growth in Xbox MENA Turkey social media performance, improving engagement rates, reach, and paid media efficiency (+25% last year) through data-driven content and platform strategies. • Lead, mentor, and develop a high-performing, multidisciplinary global marketing and communications team across 3 countries, fostering a culture of creativity, accountability, and results-driven execution. • Delivered monthly and quarterly KPI reports with actionable insights to regional leadership.

• Owned end-to-end digital media strategy for Xbox MENA, driving integrated campaigns across paid, owned, and earned channels. • Led cross-market execution of global campaigns, including post-launch communications for Xbox Games Showcase. • Managed agency and partner ecosystem across MENA, ensuring consistent delivery and measurable ROI • Oversaw media budgets and optimized channel mix to exceed engagement, reach, and conversion KPIs. • Built and led cross-functional teams of 20+ across Turkey and MENA, ensuring alignment between global and local stakeholders. • Translated campaign performance into actionable insights, driving continuous optimization and impact.

• Worked with domain and industry specialists to clarify positioning, go-to-market differentiation and design marketing programs to maximize impact. Optimized Shopify platforms, increasing conversion rates by 20%. • Managed relationships with vendors and agencies for events, exhibits, and campaigns. Served as a key marketing strategist in the development of GameFlavor value propositions, segmentation strategies, buyer personas, messaging, and web content.

• Led and managed a team of 5 creatives while overseeing collaborations with 500+ influencers, driving scalable content production and brand amplification. • Designed and executed performance campaigns on Meta and TikTok, increasing user acquisition by 70% in 10 months. • Conducted player-focused research and built storytelling frameworks to highlight game features. • Managed marketing operations, production processes, and go-to-market strategies. • Managed the lead nurturing strategy through marketing automation, leading to $400k in sales opportunities.

• Facilitated a companywide content audit of lead and demand generation assets, and led the creation of 300+ assets including brochures, videos, landing pages, blog posts, and social content. • Built an annual content plan, managing and leading numerous integrated marketing campaigns with cross-functional execution teams, getting buy-in from senior leadership. • Achieved 140% follower growth on TikTok within one year. • Led a team of 40 moderators and community managers. • Delivered performance reports to global headquarters (Korea).

- Actively carrying out the project in the brand establishment of Next Academy. (website, social media, social media management.) - Managing the content (image, text, video) of #next4next (N4N) brand on Twitter, Facebook, Instagram accounts. - Providing content and news production in social media and various media after the lectures of the speakers and academics. - Website copywriting and giving visual briefs. - Ensuring corporate customer communication.

- Writer

- Balaban Solid Sports Brand Communication - Creating corporate and individual sales and corporate sales strategies. - Managing Balaban Solid Sports social media accounts. (Regular post sharing) - Ensuring the continuity of communication with corporate customers.

- For the Istanbul Film Festival, I assisted local and foreign directors and artists, including Sir Ian Mckellen, during their stay in Istanbul. - I created contents for the İKSV Film Festival Instagram and Twitter accounts. - I managed the İKSV Film Festival Social Media accounts throughout the festival.

Galatasaray University was initially established in 1481 by Sultan Beyazit II as an "Enderun School" (Imperial School) and was known as the "Galata Sarayı" (Galata Palace). The institution began its operations in the same location as the present-day Galatasaray High School, with the objective of training civil servants for various positions in state administration. During those times, the most outstanding students from secondary schools were selected to attend the Enderun School. The term "Palace" in the name "Galata Palace" actually symbolized the state associated with the imperial palace. Galatasaray remains the only educational institution in Turkey that maintains its reputation, traditional structure, and mission to this day.