Senda B.

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A podcast of inspiring stories to help you navigate your career.

Speckle's mission is to make the Architecture, Engineering, and Construction (AEC) industry better. Its Open Source technology empowers anyone to leverage data in insightful ways, regardless of their skills or capabilities.

Blink is the digital backbone of companies who run the real world and don’t sit behind a computer. It’s for the millions of essential nurses, bus drivers, construction workers or supply chain operators that run the real economy. In just a year, Blink has already been adopted by more than 100,000 people across over 230 companies in the UK, US and Australia who open the Blink app more than 15 times per day. 70% of the workforce today are frontline workers. But they have been underinvested in for far too long. Too often they suffer from low morale because they feel unappreciated at work. It's time for change. We empower, we protect and we equip frontline workers with an all-in-one app that digitises the frontline and put everything your people need at their fingertips.

One out of 30 participants in the year-long International Internship Program at Cisco's global HQ, at the heart of the Silicon Valley. Conducting market research to better understand user trends and preferences in order to contextualize the Cisco Live Streaming platform to certain types of users. This project involves user sentiment analysis as well as a thorough understanding of user psychographics. Main tasks include: - Conducting user interviews - Analyzing user feedback - Working alongside UX/UI designers and frontend/backend developers - Developing user persona profiles - Designing user journey maps to better understand user goals and pain points

Had the opportunity to attend client meetings (with the MET Office and others) and explore the world of Advisory and Supply Chain Management at the Bristol EY Office.

Worked as part of the "Student Academic Representatives" of the School of Management in order to implement changes and improvements that would encourage a collaborative environment for students. Represented 130 students over 2 years by attending monthly meetings with the School of Management board.

Fadhila is a traditional Bacosport brand that is now diversifying through the use of new colours, textures and designs. I created and managed an Instagram page to promote and boost Fadhila's brand image that counts 19.1K followers today. I also participated in the design of its e-commerce website.

Deary is a Machine Learning start-up offering a message-retrieval app that consists in integrating your most meaningful messages from different social media platforms in a digital diary. Key responsibilities included: - Defining and designing the brand's strategy to specific target audiences based on market research, persona profiling and user journey mapping data - Digital marketing activities through ESP and social media management using Mailchimp, Google Analytics, Facebook Ads as well as other marketing tools (using Buffer) - Continuous business and market research to successfully Deary's Kickstarter Campaign and raising $4,000 in less than 2 days

Developed IT skills by writing a programme with node.js and deployed a web application on Azure. Used DevOps through Visual Studio Team Services (VSTS). Developed communication and leadership skills by working in a team and presenting the web application's functionalities in front of a jury.

Examining the fundamentals of marketing strategy, new technologies and the new marketing opportunities they present. Core modules include: Consumer Behavior, Brand Strategy, Entrepreneurial Strategy, Relationship Marketing, Digital Marketing, Marketing Analytics...

Studied the impact of technology on business and management sectors. Gained deep insights into managerial issues faced by technology-intensive organisations. Modules include: - First Year: Programming, Information Systems, Web Technologies, Management, Marketing - Second Year: Entrepreneurship, Accounting, Business Analytics, Software Engineering, Communication and Behavior in Organisations - Third Year: Innovation Management, Entrepreneurial Finance, Managerial Decision Making, IT Project Management Final Year Project (Dissertation): "The impact of Emotional Intelligence on Individual performance in Tunisian industries" Overall Grade: 78%