Selva Ganapathy

The Community Collective exists to support community builders to build stronger communities and create a space where they belong. As an Ambassador, my role involves organising impactful community initiatives to support the CC members and community builders around the world. Join us via thecommunitycollective.co

Built ESG strategies, climate mitigation and adaptation plans for several industrial sectors (Textile, Retail, Banking & Manufacturing) Currently building a Climate Tech tool for assessing ESG readiness, GHG measurement and reporting

Developed and delivered community engagement strategy to help businesses build vibrant communities Consulted 6 start-ups to launch their community program Helped 2 medium scale business to scale and grow their communities

• Delivering an on-brand customer experience in all Social interactions • Increasing volume of service demand managed in automated and digital channels. Reduce inbound contact with the support contact centre by implementing proactive initiatives and content to increase the number of visitors and registered users of the Community Forum • Provide ongoing leadership and training to the Social Support team to enable them to provide high-quality and timely support to clients and Partners via the Community Forum and other social channels like Facebook and Twitter • Represent the voice of the community internally across the business, providing insight and reporting aligned to the conversation on the Community Forum and other social networks • Nurture relationships with partners and other key contributors to the Community Forum to increase their ongoing participation and help influence positive sentiment about MYOB products and services, as well as identifying and encouraging potential contributors • Build a highly engaged and top-performing team by providing guidance and support to develop team competencies and skills, and facilitate individual development • Collaborating with product development and product marketing, to keep clients and partners in the know of product Ideas/suggestions status • Using analytics and client feedback to understand the effectiveness of Forum content, and seek ways to improve Forum satisfaction • Drive integration and technology initiatives that enhance the online community experience • Develop Social & Community Support strategies that support go-to-market initiatives

- Managed a cohort of regional (India) Community Managers • Helped the Community Managers to develop strategies to attract, encourage, build, and manage Quora's writers' communities in multiple regions • Identified new content trends in local markets and managed initiatives with our users to generate content • Developed and executed regional marketing strategies targeted towards recruiting valuable contributors to Quora • Pursued growth-related partnerships and opportunities for Quora • Worked closely with Product and Engineering teams to better understand Quora's user needs • Undertook cross-functional team exercises and collaborate with product, product support, user research, and people teams. • Developed quarterly plans with the Community Managers to set KPIs, OKRs and work with the team to achieve goals. • Performed qualitative and quantitative analysis to obtain insights on the performance metrics.

- Developing and implementing a plan to attract, encourage, build, and manage Quora's writer community in Tamil speaking markets. - Promoting knowledge and awareness of features of the Quora platform within the “Quora in Tamil” community by, among other things, being an active member Promoting Quora’s policies to users on Quora in Tamil. -Providing content moderation guidance and support to Quora in Tamil. -Developing marketing strategies targeted towards recruiting valuable local Tamil speaking contributors to Quora’s platform, and implementing those strategies

• Strategizing and executing changes for sustainable development (environmentally, socially, and economically). • Auditing the current business processes to design goals that help impact the environment and people. • Liaising with internal and external stakeholders to layout change management processes. • Setting up a future-driven approach to make the business Carbon neutral.

-Voluntary role