Sellina Xie

• Partnered with major financial institutions, including AMEX, Wells Fargo, Morgan Stanley, and Mizuho, to develop AI strategies. • Focused on data warehousing, governance, regulation, and ensuring data security and compliance. • Collaborated with cross-functional teams to align AI solutions with client needs, enhancing operational efficiency. • Developed strong relationships with key stakeholders, driving successful project outcomes in a fast-paced environment.

• Developed predictive analytics, enrollment forecasting, and customer segmentation models using Python, scikit-learn, logistic regression, KMeans clustering, and cosine similarity techniques to analyze applicant demographics, behavioral signals, and engagement data, achieving ROC-AUC > 0.87, generating 3,000+ qualified contacts, increasing retention by 9.4%, and contributing to a 17% increase in enrollments. • Optimized enrollment funnels and campaign performance using Salesforce CRM, GA4, SQL, Power BI, and email marketing analytics—analyzing customer journeys, measuring conversions, and evaluating effectiveness across digital channels to drive a 23.7% increase in engagement and inform data-driven budget allocation. • Built and automated end-to-end data pipelines using Python, SQL, Salesforce CRM, and PeopleSoft ERP to consolidate enrollment, marketing, and customer data from multiple sources; implemented data cleaning, standardization, feature engineering, and similarity-scoring workflows that reduced manual processing by 76% and enabled scalable analytics and reporting.

Full Scholarship Core Course: FINC 530 Machine Learning for Business FINC 535 Data Management FINC 520 Statistical and Mathematical Methods for Data Science FINC 560. Data Visualization and Communication

• Minor in Business. • Dean's List Honoree Spring 2020, Fall 2020, Fall 2021