Sella Palar

I am currently Director of Fulfillment and Distribution for Dialed Moods and Muha Meds where I oversee the full supply chain and fulfillment operations for both brands. My role includes managing national distribution, warehouse operations, compliance, logistics, inventory flow, and the systems that support both DTC and wholesale channels. My focus is building scalable operational processes that improve efficiency, reduce cost, and enhance the overall customer and partner experience. I lead multiple fulfillment locations and ensure we are prepared to support rapid growth and high order volume while maintaining speed and accuracy. Before joining Dialed Moods I worked as a supply chain consultant supporting different brands across CPG and wellness. I helped companies go to market, streamline their supply chain, and manage ocean freight and trucking. That experience shaped the way I approach operations today with a strong focus on efficiency and long term scalability. I have a passion for operations and building systems that make businesses run smoother faster and smarter. If you are working on fulfillment, supply chain or operational scale I always enjoy connecting and sharing insights.