Selin Altun

•Supported brand strategy development and execution for local and global brands within a 360° agency environment. •Took initiative in client communication and project kick-offs, working directly with key stakeholders. •Led social media strategy and content management for multiple brands, ensuring consistent brand positioning and tone of voice. •Developed creative concepts and messaging, acting as a strategic partner in content ideation. •Conducted competitive benchmarking, SWOT analysis, and consumer behavior research to inform brand decisions. •Coordinated influencer partnerships, from discovery to collaboration alignment. •Collaborated cross-functionally with design, development, legal, and media teams through briefing and planning processes. •Contributed to projects associated with global brands such as Red Bull, TEDx, UNESCO, and Garanti BBVA.

• Supported the planning, production, and scheduling of social media content for multiple brands. • Contributed to the development of advertising concepts and the adaptation of content for different digital platforms. • Gained hands-on experience by observing and participating in on-set production processes. • Took part in communication processes between creative, production, and management teams. • Worked closely with cast coordinators, talent managers, production managers, and agency executives, gaining insight into agency operations. • Developed strong professional communication and teamwork skills within the advertising and production industry.