Selda Uzunmehmetoglu

Created a master database, consolidating customer information across 3 promotions. Managed data, including monthly system updates, and identified customers eligible for incentives. Mapped process, presented, trained functional members on key procedures and dates. Performed campaign analyses with Product Marketing Manager and drew actionable implications from results. Worked in product sales support function to assist all sales channels, answered queries on product, process, pricing and promotion.

Coordinated all elements for numerous programs between company and advertising agency and public relations agency; briefing to the advertising agency, supervising the creative development, the printing process, and executing marketing plans and advertising campaigns. Tracked and analyzed discount flyer sales and made recommendations to upper management, leading to significant cost savings. Assisted in preparing marketing annual budgets and authorised expenditures. Organised the opening of 25 new stores in different regions of Turkey. All openings were judged successful based on customer count and first week’s revenue. Prepared information for and approved design of weekly discount flyers. Managed the signage by conducting purchasing and design briefs for 25 stores. Designed, developed and supervised 5 cross promotions with vendors, resulting in unplanned revenue generation for the stores. Developed creative in-store graphics to better communicate with the customers. Negotiated terms, chose materials, managed budget, and implemented logo change across 25 stores.