Sekar Andini S.
Digital Ads Specialist @ PT. Mahakarya Sukses Indonesia
About
Hi! I’m Sekar Andini S, a Digital Ads Specialist focused on turning creatives into measurable growth. I work across Meta Ads, TikTok Ads (GMV Max), Google Ads, and Apple Search Ads, managing full funnel campaigns focusing on performance, creative testing, and data driven optimization. I've handled campaigns for big brands, collaborating closely with creative and business teams to drive efficient results. Currently, I manage digital performance for premium kitchenware where balancing brand perception and ROAS is a daily challenge I enjoy solving. What I do best is translating data into clear actions such as: scaling what works, fixing what doesn't, and continously testing new angles to improve ROAS, CPR, and overall efficiency. I'm always open to freelance projects, collaboration, or a thoughtful discussion about performance marketing. Feel free to reach me at sekarandsw@gmail.com or DM!
Indonesia
Jakarta
Retail
TikTok Ads, Collaborative Performance Advertising Solutions, Google Performance Max, Google App Campaigns, Apple Search Ads, Data Labeling, Cultural Sensitivity, Attention to Detail, Issue Reporting, Research Skills, Paid Social Media Advertising, Budget Management, A/B Testing, Performance Reviews, Google Ads, Google Analytics, Meta Ads, Search Engine Marketing (SEM), Digital Marketing Strategy, Marketing Campaign Management
Experience
Digital Ads Specialist
PT. Mahakarya Sukses Indonesia
AI Data Annotator
Welocalize
New York, United States
Performance Marketing
Glints
Junior Digital Ads
PT. Erajaya Swasembada, Tbk.
Jakarta, Indonesia
Vertical Brand Owner
PT. Erajaya Swasembada, Tbk.
Jakarta, Indonesia
The internship is part of PT. Erajaya Swasembada, Tbk. x Kampus Merdeka Batch 4. My responsibilities as an intern include the following scope of work: - Conducted performance analysis for advertisements across all Eraspace business units: iBox, Erafone, Samsung by NASA, Urban Republic, The Face Shop, and IT on Meta. - Created and reviewed ad recaps for all business units across Meta, Search Engine Marketing (SEM), Google Discovery, and Programmatic channels weekly and monthly. - Collected and analyzed vital metrics such as sessions, transactions, and average CPC from Google Analytics and Google Ads.
Digital Marketing
Telkom Indonesia
The internship is part of PT. Telkom Indonesia (Persero), Tbk. x Kampus Merdeka Batch 2. I have participated in two projects in this role, SVCC For Indonesia and Pentahelix Network (Satoenesia). The scope of my role is as follows: - Prepared and conducted deep-dive data analysis, campaign performance reporting, and research customer segment presentations. - Executed and worked closely with 3D Content Creator for social media content and ads strategy to increase 500+ followers within 3 months. - Created a mini virtual exhibition prototype about TREG 4 culture & cuisine and made a 360° virtual tour. - Held a photography and videography competition with a total of 200+ participants.
Education
Institut Ilmu Sosial dan Manajemen STIAMI
International Business
Sekar Andini S.'s Contact Information
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