Seifeddine Beldi

Leading the growth, profitability, and transformation of Fine Solutions across UAE and Lower Gulf, alongside oversight of the Global Key Accounts platform serving multinational customers. Driving a scalable commercial model built on disciplined execution, customer lifetime value expansion, and category-led growth. Architected and scaled the Regional Key Accounts platform from inception into a core growth engine across the region. Key focus areas include: Accelerating profitable growth through structured commercial engines and portfolio optimization Expanding adjacent categories and high-margin solutions (including fragrance, absorbents, and IoT-enabled hygiene solutions) Strengthening strategic partnerships with global players such as Unilever, Hagleitner. Leading digital transformation across sales, CRM, and customer engagement platforms Building a high-performance culture and leadership pipeline to support regional scale Operating in a matrix structure with direct exposure to executive leadership, contributing to strategic initiatives across markets and key accounts.

Fine Hygienic Holding, valued at over $1 billion and established for over 70 years, is a premier wellness group in the MENA region, leading the market with innovative and superior hygienic products. Led the transformation of Fine Solutions’ UAE & Gulf region into high-growth, market-leading territories by implementing strategic initiatives focused on market penetration, operational efficiencies, and digital transformation. Secured and executed multi-million transformation programs with international visibility, including projects tied to major global events and regional infrastructure hubs. Key Contributions: Increased revenue by 50% in Fine Solutions’ UAE & Lower Gulf region. Led digital transformation, integrating all the sales cycle from awareness to collection in Salesforce. Drove market expansion, adding 6 new key accounts across GCC. Enhanced profitability, optimizing cost structures and go-to-market strategies.

Revamped the Route-to-Market (RTM) strategy, doubling revenue across the cluster and achieving up to 300% growth in smaller markets. Implemented an adaptive pricing strategy, driving customer retention, volume growth, and sustaining double-digit profitability. Launched two high-margin categories, enhancing sales mix and overall profitability. Established a Customer Success & Experience team, acting as the voice of the customer, which led to: Retention rate improvement to 90%. Net Promoter Score (NPS) increase from 30% to 50% in key channels.

Optimized cost structure and reduced the cost of sales, leading to a successful business turnaround from loss-making to profitability. Redesigned the sales process and restructured the B2B function, resulting in a 2X increase in revenue per headcount. Delivered 40% year-over-year (YoY) revenue growth, driving market expansion and operational efficiency. Increased Net Promoter Score (NPS) from 10% to 30%, enhancing customer satisfaction and loyalty.

Newell Brands, a prominent global marketer of consumer and commercial products, boasts a rich history spanning over a 100 years and a diverse portfolio that includes well-known brands such as Rubbermaid Commercial Products, Sharpie, and Yankee Candle. Drove sustained growth by optimizing route-to-market strategies and building a robust distribution network across the MENA region. Key Contributions: Expanded the key account portfolio, enhancing client satisfaction and retention through tailored solutions and strong partnership management. Established best-in-class sales training programs to upskill the team, boosting overall team capabilities and performance.

Trane Air Conditioning, a renowned industry leader with decades of experience, delivers innovative and reliable HVAC solutions globally. Trusted by customers worldwide, Trane is synonymous with superior quality and unparalleled comfort.

Mechanical Engineer + Operational Research