Shradha Sehgal

Product @ tripstack

About

At Viral Nation, my role as Senior Technical Product Manager centers on pioneering AI products and data engineering solutions. With an M.B.A. from Xavier Institute and a B.Tech. in Computer Science, I leverage a rich blend of technical acumen and business savvy to steer our data-driven initiatives. At MakeMyTrip, I launched a transformative hotel booking category and introduced machine learning algorithms that boosted click-through rates and SEO conversions significantly. I am experienced in mapping market opportunities, building a team to execute vision with speed and excellence, measuring impact and forecasting growth, reading early indicators and pivot as necessary. Well versed with agile software development methodology and leading advanced data and machine learning systems. A persuasive communicator across all levels of organization.

Country

City

Canada

Industry

Computer Software

Skill

Software as a Service (SaaS), User Stories, Web3, Search Engine Optimization (SEO), Blockchain, Jira, Agile Project Management, Payments, A/B Testing, No-Code Development, Data Science, Entrepreneurship, Communication, Artificial Intelligence (AI), Analytical Skills, Leadership, Scrum, Business Analysis, Management, Team Leadership

Experience

Product

tripstack

2024-12 - Present · 1 yr 10 mos

Toronto, Ontario, Canada

Growing TripStack focused on Search and Caching

Senior Technical Product Manager

Viral Nation

2023-9 - 2024-10 · 1 yr 2 mos

Toronto, Ontario, Canada

Leading the charter for AI Products, Data Engineering and VN Secure

Lead Product Manager

MakeMyTrip

2021-1 - 2023-5 · 2 yrs 5 mos

Bengaluru, Karnataka, India

Leading the data products division (personalization charter) for hotels business and overall hourly stays funnel - Launched a new business category (book hotels by hours) with complete pre and post booking user experience - Introduced personalized hotel rankings with collaborative filtering-based machine learning algorithms which increased CTR by 14% - Improved SEO (organic traffic) conversion by 14% Y-o-Y with a traffic growth of 23% through in-funnel interventions - Created forward flows for sold out scenarios and improved conversion by 20% on web-app using A/B testing for the customer-facing app and website - Increased adoption of bank sponsored offers on hotel bookings which reduced overall burn (discount) by 12%

Product Manager

MakeMyTrip

2018-9 - 2021-12 · 3 yrs 4 mos

Bengaluru Area, India

-Led IPL Gamification campaign for hotels LOB which resulted in ~25% jump in transactions and ~18% jump in install base - Built a smart recommendation system to generate best priced room combinations for group searches (multiple SKUs) leading to a 22% growth in checkouts for this cohort -Increased adoption of bank sponsored offers on hotel bookings which reduced overall burn (discount) by 12%

Product Manager

Treebo Hospitality Ventures

2017-4 - 2018-9 · 1 yr 6 mos

Bengaluru Area, India

- Launched a new B2B venues category product in India within a month with 21% GMV contribution and reduced pre-cancellations by 33% - Improved ROI with interactive training for 600 staff, saved 35% on new setup costs, and grew repeat alliances. Also increased revenue 4x by monetizing online (Adtech) and offline brand assets for ancillary streams. - Led local marketing initiatives for travel agents, achieving 12% incremental room nights, while creating new retail channels and driving BTL activities at transit points to tap the unorganized market

Product Manager

Aircel

2016-6 - 2017-4 · 11 mos

Mumbai Area, India

- Managed complete P&L for Value Added Services Products in Asia including collaborating with music agencies, resulting in a 20% increase in revenue - Delivered 2nd highest revenue for SMS and Dial tones Pan India by prioritizing high EBITDA products and launching new campaigns that increased unique internet users by 46%