seerat jain

Building Seeaash, a contemporary Indian pret focused brand built to make Indianwear globally accessible, modern and relevant for everyday/occasion dressing. Founded in 2018, Seeaash has grown into a global D2C and retail-led business, with 40% of our sales coming from international markets across the Middle East, UK and USA. Today, we operate through a strong e-commerce platform and an expanding physical retail presence. Our fundamentals reflect this focus, with a 24% repeat customer rate and a low 4% return rate. This reflects our belief and quality standards. From a team of four, we’ve grown into a multidisciplinary organisation of 100+, spanning design, supply chain, retail, digital and operations. As we scale, we’re actively integrating AI and technology across product, demand forecasting, marketing and operations. We’re not here to compete in Indianwear as it exists today, we’re here to build our own space and make Indianwear feel cool, effortless and relevant again.