Seb Montoya

Seb Montoya

Strategic Account Executive @ Ideals

About

With 10 years of experience leading go‑to‑market and enterprise sales for B2B SaaS and Fintech, I specialize in building new markets and turning complex technology into clear business outcomes for large enterprises across Iberia and LATAM. I’ve repeatedly been the first commercial hire on the ground, responsible for opening territories, winning the first flagship customers, and scaling to multi‑million revenues in fast‑growing, high‑stakes environments. Over the last few years, my focus has shifted toward selling mission-critical solutions to enterprises, working with C‑level, operations, IT, and finance teams to run full‑cycle, multi‑threaded deals and drive adoption across the organization. I enjoy selling in emerging categories where part of the job is education: mapping new technology (AI agents, automation, data security) to clear ROI, faster execution, and competitive advantage. Highlights: • Building and executing GTM strategies that take new products from zero to multi‑million ARR in highly competitive markets. • Leading outbound‑driven motions to create new revenue streams and land 50k–150k+ enterprise deals, then expanding them across functions. • Known for opening Spain and Iberia from scratch, scaling teams and territories, and consistently hitting or exceeding XM+ annual quota. • Founder of M&A Teaser, a newsletter read by 50,000+ dealmakers across Iberia and LATAM, which I grew and successfully exited—giving me a strong network in private markets, advisory, and VC. Today, I’m focused on joining frontier AI companies where I can help build the first wave of enterprise customers, shape the GTM playbook, and turn early traction into a durable, scalable business.

Country

-

City

Spain

Industry

Financial Services

Skill

CRM, Data Analysis, Sales Operations, Information Technology, Quantitative Research, Long-term Customer Relationships, Critical Thinking, Citrix, Chrome OS, Data Research, Data Integrity, Telecommunication Services, Exceeding Targets, Multi-rater Feedback, Telecommunications, Customer Experience, Microsoft Office, Customer Service, Microsoft Excel, Analysis

Experience

Ideals

Strategic Account Executive

Ideals

LinkedIn
2025-1 - Present · 1 yr 9 mos

Spain

Building the complete GTM for the European Power & Utilities vertical at iDeals: • First enterprise hire for the Energy & Utilities segment, building the book of business from zero and defining the GTM motion into a highly regulated, data‑sensitive industry. • Run full‑cycle, multi‑threaded deals with C‑level, operations, and IT stakeholders, using discovery, POCs, and ROI models to translate complex technology into clear business outcomes. • Generated a multi‑million euro pipeline and closed six‑figure ARR new logos through outbound‑led motions, account mapping, and tailored value propositions around automation and efficiency. • Work closely with product and engineering to shape the roadmap from customer feedback, co‑designing technical solutions and creating repeatable plays that can be scaled across adjacent verticals.

Ideals

Director of Business Development, Southern Europe & LATAM

Ideals

LinkedIn
2023-1 - 2025-12 · 3 yrs

• Strategized and executed a comprehensive Go-To-Market plan from inception, covering marketing, sales, and customer success initiatives. • Established a high-performing sales team from the ground up, comprising 15 Sales Reps and SDRs in Milan, Madrid, and Sao Paulo. • Accountable for driving Net New Revenue, with a 2024 target of $XM, exclusively through outbound efforts. • Orchestrated seamless daily coordination with Product, Marketing, and Compliance teams to optimize the customer onboarding process. • Manage a marketing budget of more than 100K for demand generation & ABM

Ideals

Business Development Manager - Iberia

Ideals

LinkedIn
2020-8 - 2023-1 · 2 yrs 6 mos

Madrid, Community of Madrid, Spain

As the first full-time employee in Spain: • I played a pivotal role in scaling the team to over 30 employees within three years. • Achieved rapid revenue growth, taking the company from zero to XM$ in just two years. • Transformed market presence from zero market share to capturing 20% within three years. • Led the recruitment and expansion effort, growing the Spanish team from zero to 30 employees in a span of two years.

Pavilion

Member

Pavilion

LinkedIn
2023-5 - Present · 3 yrs 5 mos

Madrid

The essential community-powered learning platform for CEOs, GTM leaders, and their Teams.

M&A Teaser

Founder/Editor

M&A Teaser

LinkedIn
2020-5 - 2024-8 · 4 yrs 4 mos

Madrid, Community of Madrid, Spain

Created the most well-know source of M&A information in Iberia and LATAM in the middle of Covid: • Achieved 500K visits in 2023, maintaining a remarkable 50% open rate, and cultivating a subscriber base exceeding 6,000. • Led a team of five in content creation and publication. • Expanded the newsletter's reach to LATAM, Brazil, and Italy. • Accomplished a successful sale to iDeals in 2023.

Datasite

Senior Account Executive -Iberia

Datasite

LinkedIn
2018-8 - 2020-5 · 1 yr 10 mos

Madrid

As the First full-time employee in Spain back in 2016: • Grew the business to $5M in revenues in 2019 • Owned the entire sales cycle from prospecting to implementation/negotiation • Successfully executed a comprehensive go-to-market strategy, resulting in an impressive 4X revenue growth over five years. • Achieved $1.8M in revenue in 2019 through focused and aggressive prospecting, primarily targeting Net New Revenue (NNR). • Expanded responsibilities to include account management, nurturing relationships with CFOs and CTOs, consistently surpassing quota expectations

Datasite

Account Executive - Iberia

Datasite

LinkedIn
2015-11 - 2018-8 · 2 yrs 10 mos

Madrid Area, Spain

Merrill Corporation provides technology-enabled platforms for content sharing, regulated communications and compliance services. Clients trust Merrill’s innovative cloud-based applications and deep subject expertise to successfully navigate the secure sharing of their most sensitive content, perfect and distribute critical financial and regulatory disclosures, and create customized communications across stakeholders. With more than 3,800 people in 47 locations worldwide, clients turn to Merrill when their need to manage complex content intersects with the need to collaborate securely around the globe.

Third Bridge Group

SDR - European Hedge Funds & Traditional Asset Managers

Third Bridge Group

LinkedIn
2015-3 - 2015-11 · 9 mos

London, United Kingdom

Cognolink connects investors and businesses to critical intelligence. We know who to talk to and how to uncover the most elusive market insights so that our clients gain a competitive advantage. With research professionals on the ground across three continents, speaking 25+ languages, we are at home in all of the key markets where our clients are active. As the first SDR globally, I was responsible for: • Helping the VP of sales book $1M + net new revenue in 2015 • Held a key role in demand generation within the Financial Services industry. • Designed and implemented a system for generating Sales Qualified Leads (SQLs) by tailoring industry-specific content to match Ideal Customer Profile (ICP) interests.

Visiongain

Telecoms Market Analyst

Visiongain

LinkedIn
2014-7 - 2015-3 · 9 mos

London, United Kingdom

Visiongain is a specialist business information company focused on providing cutting edge products and flexible solutions to meet its client's business information needs. Providing the right information at the right time to facilitate the commercial decision making process across the Pharmaceutical, Telecoms, Energy, Materials and the Defence sector. My main responsibilities were: * Undertaking Qualitative and Quantitative research in specific Telecoms topics in order to create senior-level market-focused reports. * Creating five year forecast on global and regional markets for the Telecoms industry. * Analysing and criticising data (primary and secondary) in order to provide realistic information covering market revenue, market share, CAGR and regulatory environments. * Delivering varied projects within tight deadlines

Education

King's College London

King's College London

LinkedIn

Business Management

2011 - 2014 · 3 yrs

Seb Montoya 's Contact Information

Email

******@***.com

Phone

(**) *** ****

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