Sébastien Leflond

Analytical responsibility for the iPad category in the EMEIA (Europe, Middle East, India and Africa) region: - Developing Key Performance Indicators (KPIs) and competitive analysis for each country - Realizing and presenting strategic analyses to the different EMEIA divisions and to the Worldwide teams - Defining specific analyses in close collaboration with the EMEIA Product Marketing team - Managing the relationship with external market research companies

Analytical responsibility for the iPod category in the EMEIA (Europe, Middle East, India and Africa) region: - Developing Key Performance Indicators (KPIs) and competitive analysis for each country - Realizing and presenting strategic analyses to the different EMEIA divisions and to the Worldwide teams - Defining specific analyses in close collaboration with the EMEIA Product Marketing team - Realizing market forecasting - Managing the relationship with external market research companies

Held responsibility of audio accessories and recording media markets by: - Participating in all the validation steps of panel data - Analyzing market results across Europe, and presenting them to clients (distributors, manufacturers and institutions) - Managing and developing a client portfolio, including both national (France) and international players - Managing business relationships with several multi-category key accounts of GfK - Leading the launch of new panels

- Realised the quarterly desktop business review: gathered and analysed Apple Desktop EMEA data and the EMEA desktop market data - Realised the weekly desktop business review: developed and updated the weekly desktop EMEA data analysis document - Analysed desktop competition, kept awareness of new technologies - Attended bi-weekly conference calls with the Worldwide Desktop Product Marketing Team - Took part in Apple’s events where Product Marketing was associated

- Researched non traditional marketing agencies in Atlanta, the USA, and in Europe to create a network of agencies, in order to share knowledge, skills, and clients - Provided management with recommendations about GTM Central’s future partnerships

- Managed the conception of mailings toward low users of mobile phones. - Managed the conception of an internal newsletter. - Managed the online advertising of web-based plans.

- Managed the conception of emailing and mailing campaigns, and of internal magazines for clients TOTAL Group and ADP-GSI - Selected supports for press campaigns - Reported on-line campaign statistics

- Analysed satisfaction surveys on customer service at three Buffalo Grill restaurants - Improved the use of the clients database to make more accurate marketing campaigns