sebastien dekkers

* WinBooks is a software company specialized in the development of accounting solutions for SME, self-employed and accounting offices in Belgium. * As Digital Marketing Specialist, I was in charge of: * Search Engine Optimization * Website and positioning analysis * Benchmarking * Keyword research * On- and Off-Page Optimization * Search Engine Advertising * PPC campaigns optimization * Budget Management * Analytics * Monitoring and administration of web analytics dashboards, reports and key reporting tools * Monitoring and evaluation of search results and search performance across the major search channels * A/B testing

* Clicotop is a digital agency specialized in the development and promotion of E-commerce and corporate websites through digital channels. * Key learnings : * HTML & CSS * WordPress & Prestashop * Photoshop * Search Engine Optimization * SEO Ranking Factors * Link Building strategies * Optimized Content creation * Search Engine Advertising * Google Adwords guidelines

* Key accountabilities/Responsibilities: * Lead the creative development (=planning, brainstorming, production, scheduling, briefing) of marketing materials for direct marketing efforts, working with both internal and external resources * Develop and execute both retention and trigger based campaigns driving (end)customer engagement * Drive contact data quality improvement initiatives and continuously drive the regional marketing teams towards meeting related KPI's * Work with IS teams to refine systems and infrastructure to support (new) campaigns * Subject matter expert at F-M MP on creative design for email and other direct marketing materials, contributing this expertise throughout the company as needed * Subject matter expert on A/B and MVT methodologies * Responsible to internalize/optimize external operational aspects * Implement loyalty project(s) and support related idea generation * Participate in project brainstorms for all products and test new ideas on an ongoing basis * Define, monitor and report results and overall analysis for (multi channel) campaigns

* Located in Brussels, Semopti is a digital agency aiming to deliver efficient online marketing strategy across various industries and channels. * Core competency: in charge of developing & managing e-marketing strategies for our clients using the following channels: * Search Engine Optimisation * Paid Search, Display Advertising * Remarketing * Social Media Advertising (Facebook & Linkedin) * Email Marketing * At Semopti, we bring qualified traffic to your website and we help you understand your web traffic through web analytics. We are focussed on improving the quality of your website traffic in order to get the best performance.

* Primary purpose of the position: * Manage day to day operation of different brand websites, support, strategic digital improvements projects and drive email marketing initiatives. * Responsibilities: * Integration of digital content using a CMS (Sharepoint) * Managing digital campaigns: from the message which the audience needs to get across, defining goals, the underlying database, operational setup (execution and translation), detailed follow up and KPI reporting * Setting up and enhancing of the central marketing database * Collaborate with brand managers & regional marketing managers to translate relevant offline ideas into online deliverables * Coordinate all incoming digital inquiries * Supporting local teams in adopting digital tools