Sebastien Lenferna
channel sales engineer @ HYXI
About
My mission is to build high-performance sales and distribution ecosystems that deliver intelligent, commercially sustainable energy solutions to the South African market. With over 15 years of sales leadership experience across telecommunications, travel, and renewable energy, I have built my career around driving revenue growth, strengthening channel networks, and aligning technical solutions with real-world market demand. My approach is commercially disciplined, strategically focused, and grounded in long-term relationship building. I am committed to developing strong distributor and reseller partnerships, unlocking new market opportunities, and executing go-to-market strategies that create measurable results. From frontline sales to corporate portfolio management and national channel expansion, my experience has shaped a leadership style centered on accountability, performance, and scalable growth. In the renewable energy sector, success requires more than moving product. It demands technically sound solutions, structured negotiations, sustainable pricing models, and channel strategies that protect margin while accelerating adoption. I focus on building frameworks that enable partners to compete effectively in a rapidly evolving and increasingly competitive landscape. I believe in practical execution over theory, strategic partnerships over short-term wins, and growth models that are both aggressive and sustainable.
South Africa
Randburg
Renewables & Environment
Key Account Relationship Building, Sales, Sales Management, Negotiation, Contract Negotiation, Equities, Trading, FX Options, Investments, Financial Risk, Cryptocurrency, Risk Management, Quantitative Analysis
Experience

channel sales engineer
Sandton
Driving aggressive channel revenue growth and market expansion for HYXiPOWER’s AI-driven inverter and energy storage portfolio across South Africa. Accountable for building, scaling, and monetising high-performance distribution networks, with a clear focus on revenue acceleration, strategic key account penetration, and installer ecosystem activation in both residential and C&I segments. Commercial Mandate: • Acquire and develop revenue-generating distributors aligned to defined annual turnover targets • Convert strategic key accounts into recurring, high-volume channel partners • Activate and scale installer networks to drive consistent monthly product movement • Establish high-visibility showcase projects to accelerate market pull-through • Drive pipeline development through structured client visits and opportunity management • Support partners with commercially optimised system configurations and margin-aligned quoting strategies • Negotiate distribution agreements and volume commitments to secure long-term channel performance Performance Focus: Revenue Growth | Channel Expansion | Market Share Acquisition High-Value Account Penetration | Distribution Scaling Commercial Negotiation | Strategic Pipeline Conversion Operating at the intersection of technical credibility and commercial execution, I focus on converting opportunity into contracted revenue and turning channel partnerships into scalable, long-term growth engines. If you are a distributor, EPC, or C&I decision-maker looking to expand your solar portfolio with intelligent, margin-protected solutions — let’s connect.

Sales Executive
Johannesburg Metropolitan Area
Cold Calling for new clients introductory meetings and delving into the companies to acquire information to best ascertain as to which solution would suit their company discussing with the consulting team best way forward for demonstrations Product Demonstrations negotiations with client

Sales Team Lead
Johannesburg Metropolitan Area
● Local Store Marketing (Activations, promotions and bill boards) ● Booking of Flights both local and international ● Booking of accommodation, car hire & transfers ● Booking of tours (Contiki, Trafalgar, etc) ● Bringing in new business ● Monthly duties which including banking, statements, marketing and controlling of finances ● Managing of a few corporate portfolios ● Managing of Flight Centre Douglasdale ● Ensuring that consultants reach their targets ● Managing the finances of the store ● Training of new staff

Sales Representative
Johannesburg Metropolitan Area
• Sales of telecommunications testing equipment • Delivering and collection of units • Preparing of calibration certificates • Collecting payments • Recruiting new clients • Preparing equipment for calibration • Distribution of Rycom equipment
Sebastien Lenferna's Contact Information
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