sebastián claps

sebastián claps

managing director and partner

About

Digital, Mobile, E-Commerce & Programmatic Pioneer | Business Development & Marketing Executive | Columnist & Speaker

Country

mexico

City

miguel hidalgo

Industry

marketing and advertising

Skill

digital marketing, digital strategy, mobile marketing, marketing, marketing strategy, online advertising, business development, advertising, media planning, strategy, seo, digital media, social media marketing, direct marketing, e commerce, integrated marketing, sem, interactive marketing, online marketing, social media, mobile advertising, leadership, management, email marketing, mobile applications, business strategy, sales, below the line advertising, web analytics, start ups, google adwords, new media, interactive advertising, marketing communications, marketing management, lead generation, b2b marketing, product marketing, multi channel marketing, customer acquisition, loyalty programs, google analytics, web marketing, ppc, strategic partnerships, advertising sales, brand management, negotiation, strategic planning, team leadership

Experience

asociación de internet.mx

e-commerce day | author and instructor

asociación de internet.mx

2018-6 - Present · 8 yrs 4 mos

The E-commerce Day is a 6 hours training and educational tool that I have created for any kind of companies interested on having a very quick and complete dive on what E-commerce is and on how to take full advantage of it.

lits academy

executive board member and professor

lits academy

2017-1 - Present · 9 yrs 9 mos

E-Business Academy: #1 E-commerce School in Mexico" (Forbes USA).

doveconviene - shopfully international group

country manager

doveconviene - shopfully international group

2015-10 - 2017-11 · 2 yrs 2 mos

* DondeLoCompro is the Mexican brand of ShopFully International Group, a leading digital platform that drives online and offline traffic to big retailers and has more than 20 million shoppers registered worldwide. It has presence in 8 countries and my position reports directly to the CEO, based in Milan, Italy. * Positioned the mobile app as the #1 App in Google Play and App Store in the Shopping category. * Successfully launched the operation in Mexico from the scratch. * Built a strong Sales and Account team reporting directly to me. * Increased number of clients month by month. * Achieved highest levels of satisfaction among current and active clients.

latam mobile marketing business

partner

latam mobile marketing business

2014-7 - 2017-7 · 3 yrs 1 mo

* I partnered with mexican entrepreneurs and launched the operation in Argentina and Colombia of a successful Mobile Content business, which consists on delivering special and customized content and applications to millions of users through mobile carriers on a subscription model. * My main responsibilities: * Business Plan Development and Operation. * Marketing Plan Development. * Team building. * Commercial negotiation with mobile carriers.

iab

e-commerce and programmatic advertising professor

iab

2017-1 - Present · 9 yrs 9 mos

I am part of the team of professionals that, at the IAB (Interactive Advertising Bureau) have developed and are doing the Digtial Days in E-commerce and Programmatic Advertising, which main goal is to educate the industry, companies and individuals about this disciplines.

shake again

managing director and partner

shake again

2018-2 - Present · 8 yrs 8 mos

Shake Again is a Digital Media and Growth Marketing Agency that cares about tangible results and that was founded by a team of experienced professionals in Marketing, Media and Tech. We generate growth for our clients, with the accurate mix of media, marketing and technology. We are 100% focused on measurable results, driving business performance in everything we do. We generate more return over our client´s marketing investment and we believe in the power of teamwork and data, creating a framework for innovation and achievable goals. We consider ourselves as an extension of our client’s marketing team, and work as if we were their own team. Our main goal is to make our client´s business grow. Want that? If yes, we are your best choice. We will be happy to hear about you and help you on that mission.

sci cross marketing méxico

general manager

sci cross marketing méxico

2001-1 - 2008-7 · 7 yrs 7 mos
sección amarilla

chief marketing officer

sección amarilla

2012-10 - 2014-7 · 1 yr 10 mos
opera mediaworks latam

business development and sales director

opera mediaworks latam

2010-7 - 2012-3 · 1 yr 9 mos

* My main responsibilities were: * Business Development * Definition of the Marketing and Commercial Strategies * Mobile Marketing and Advertising Consulting * Sales * Client Service * Team Building * Achievements: * I defined and developed the Marketing and Commercial Strategy of the company. * I achieved USD 2 million sales in the first year. * I generated the 80% of the new clients of the company. * Clients: Google, Adidas, Nokia, Visa, Poker Stars, Sony, BestDay, Absolut, LG, Mc Donalds, Reebok, Infiniti, Ford, Nissan, Mazda, Renault, BBC Entertainment among others.

vml

client service and business development director

vml

2008-7 - 2010-6 · 2 yrs

* VML is the digital agency of the Y&R Group and I was in charge of the business development and Client * Service of the agency in Mexico. * Successfully increased in a 150% the revenues of the agency and achieved high rates of satisfaction of * all the clients. * Launched Citibanamex Bank Insurance site (one of the first e-commerce sites in * Mexico) and achieved 3 digits increases in sales year after year. * Developed Starbucks Mexico and Antara Fashion Hall web sites and Loyalty Programs * with 2 digits increases in the loyalty and recurrence of the customers.

havas

chief client officer

havas

2012-2 - 2012-9 · 8 mos

* Havas Worldwide is a well known worldwide Advertising and Marketing Agency and this position had a * direct report to the CEO, based in Mexico City. My responsibilities were develop the client s marketing * and business strategies and increase the digital advertising revenues of the agency. * Successfully increased in a 70% the agency s digital business. * Generated more than 300 qualified B2B leads for DHL Supply Chain in Mexico ; * Increased 30% the sales of Jim Beam s products portfolio.

Education

universidade salvador

universidade salvador

buenos aires university

buenos aires university

the georgetown university

the georgetown university

stanford university

stanford university

2016-1 - 2016-1 · 1 mo
university of illinois at urbana - champaign

university of illinois at urbana - champaign

marketing

2016-1 - 2016-1 · 1 mo
stanford university

stanford university

2014-1 - 2014-1 · 1 mo
universidad del salvador

universidad del salvador

business management

2003-1 - 2003-1 · 1 mo

The degree was also certified by the Georgetown University (USA)

georgetown university

georgetown university

business management

2003-1 - 2003-1 · 1 mo

The degree was also certified by the Universidad Del Salvador (Argentina)

tecnológico de monterrey

tecnológico de monterrey

marketing

2009-1 - 2009-1 · 1 mo
northwestern university

northwestern university

2015-1 - 2015-1 · 1 mo
wesleyan university

wesleyan university

psychology

2014-1 - 2014-1 · 1 mo
university of buenos aires

university of buenos aires

marketing

1990-1 - 1995-1 · 5 yrs 1 mo

sebastián claps's Contact Information

Email

******@***.com

Phone

(**) *** ****

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