Sebastian Michel

Creative, strategic, and impact-driven PR & Communications leader with over 20 years of experience elevating brand narratives in the premium and luxury automotive industry. As a trusted spokesperson and EU Leadership Team member at Lucid Motors, I’ve built the European PR function from scratch, driving high-impact campaigns, managing multi-market agencies, and positioning Lucid as a premium EV innovator across Europe. Previously, I led communications efforts for Bentley Motors and Daimler AG, shaping multi-country media strategies and executing flagship events, interviews, and product launches. I bring a data-driven mindset, multicultural fluency, and a passion for storytelling that aligns executive vision with market impact.My strengths lie in building from the ground up, mentoring diverse teams, and fostering enduring media relationships that turn product features into headline-making stories. Always looking to connect with fellow comms pros, leaders in mobility, and those shaping the future of brand storytelling.