Sebastian Hewing

Founder @ Data Action Mentor

About

Over the last 18 years I have built and led data teams across all continents - except Antarctica. ☃️ But my first data leadership job almost broke me: It was 2010. At 29 years old, I led the data team of the world’s largest venture builder (Rocket Internet). Rocket Internet scaled companies such as: → Zalando (Europe's leading online fashion platform) → Delivery Hero (a leading food delivery platform) → HelloFresh (the world's leading meal kit delivery company) → Lazada (the Amazon.com of SouthEast Asia, exited to Alibaba) → Jumia (the first African company on the NYSE). I saw those companies and data teams grow from tiny startups into massive, global market leaders. And even though we built data teams for 7 companies in 15 countries, I struggled... ... hard. → We were drowning in ad-hoc requests instead of shaping strategy. → We were shipping dashboards instead of outcomes. → And ultimately stakeholders didn’t trust what we built. → And my influence, impact and personal growth hit a ceiling. Over the following years, I became a trusted advisor to Founders and CEOs by building winning data teams for 50+ companies. The one thing I realized over all those years after leaving Rocket Internet: I was lacking an operating system for building winning data teams. So, I created it. The Data Team Adjusted Lean Canvas Framework transforms how data teams create value based on best practices from: - data engineering - product management - marketing - behavioral science - and entrepreneurship. In my Data Strategy Masterclass, I have helped hundreds of growth-oriented data experts from 40+ countries become more influential by applying my framework and by building impactful data teams in the age of AI. Favorite testimonial: “I got more value from your $350 course than a $3,000 University of Berkeley executive education course.” → Find out more at http://www.dataactionmentor.com/masterclass-business-impact ← P.S.: My biggest passion besides Data, AI & Entrepreneurship is traveling. After 2 years of "digital nomading", I now have a home-base in Taipei, but I typically spend 5-6 months per year traveling. I have been to 100+ countries and territories.

Country

United States

City

Fort Lauderdale

Industry

Higher Education

Skill

E-commerce, Business Analysis, Data Warehousing, Analytics, CRM, Strategy, Product Management, Affiliate Marketing, Market Research, Email Marketing, Segmentation, Web Analytics, Business Intelligence, SEO, Business Development, Data Mining, Campaign Management, Management Consulting, Customer Analysis, Digital Marketing

Experience

Founder

Data Action Mentor

2023-6 - Present · 3 yrs 4 mos

Everywhere

Owner

Sebastian Hewing Consulting

2014-1 - Present · 12 yrs 9 mos

Berlin I Taipei I Miami | Bangkok I Zurich

🚀 I build outcome-driven, AI-first data infrastructure for VC-backed consumer companies. Previous clients include Zalando, Lazada, Global Fashion Group (Dafiti.com, Lamoda.ru, Jabong.com, TheIconic.com.au, Zalora.com), Linio, Jumia, Lieferando, eBay, Telefonica o2, HUK Coburg, Axel Springer, Lendico, OCC Assekuradeur, Creadi AG, Boerse Stuttgart, Bergfreunde.de / Backcountry.com, Sanity Group, Takeaway.com, Wasoko, Westwing, Beat81 and more

Director Business Intelligence & International

LocaFox POS

2015-1 - 2017-12 · 3 yrs

Berlin Area, Germany

Raised EUR 10M+ from established Investors such as Holtzbrinck Ventures to digitize local retail and build Europe's largest omni-channel shopping marketplace - Built up Business Intelligence and Analytics Team from Scratch - Established a true Data Self Service Environment (Around 90% of Analytics Requests could be handled independently by Functional Departments) - Managed and Led Market Entry to Spain - Spain contributed 1/3 of the Total Revenues after 6 Months

Head of Business Analytics

Rocket Internet SE

2011-2 - 2014-1 · 3 yrs

Berlin I Sao Paulo I Sydney I Gurgaon I Moscow I Istanbul I Singapore

Rocket Internet is the world's largest Internet incubator. Our team has been building online companies since 1999 and has created over 100 market leading companies in 50+ countries, dozens of which have been exited successfully. Examples: Zalando, Lazada, Delivery Hero, HelloFresh. - Implemented and customised 7 Data Warehouses (DWHs) for Rocket Internet’s global portfolio companies. - Product Owner for Analytics Applications such as split-testing, catalogue sorting algorithms, product recommendation algorithms, marketing attribution modelling and predictive modelling. - Built and led the global Data Team. Disciplinary lead for 10 central employees and functional lead for 40+ employees in 7 Portfolio companies. - Increased Revenue per Visitor of 3 Portfolio companies by 10-12% with the help of a custom-built product recommendation algorithm. - Management of the central Analytics Budget for 50+ Portfolio companies.

Consultant

SHS Viveon

2008-7 - 2011-1 · 2 yrs 7 mos

Munich Area, Germany

One of Europe's leading boutique consulting firms for Data Analytics, Data Warehousing and Customer Management. - Managed a variety of projects with focus on customer analytics; e.g. customer segmentation, churn prevention and development of customer scorecards. - Accountable for the development of the Multi-Channel Marketing practice area, specializing in the field of Marketing-Performance-Monitoring and -Optimisation. - Fast career progression, receiving semi-annual promotions.