Sebastián Garcia Padín

As a fully remote company with team members spanning across United States and Latam, we are at the forefront of technological development, leveraging the power of Artificial Intelligence. At Be Awake, we are dedicated to crafting cutting-edge solutions that tackle real-world challenges head-on. Our focus on utilizing Artificial Intelligence sets us apart, allowing us to engineer scalable solutions that make a tangible impact.

Our goal is to eradicate misinformation in all its forms (fake news, media bias, among others) and generate neutral information. We are convinced that it is possible to develop a neutral technology without biases, and that is precisely what we are building. We believe in the potential of creating a technology and an ecosystem that fosters truth, objectivity, and quality information. While our technology encompasses various components, two are pivotal to achieving our purpose: artificial intelligence and journalists.

- Universidad de Palermo 2024, Speaker "Agile Mindset", "Misión académica Universidad Continental", Argentina. - AAM Speaker "AI" Congreso anual 2024, Argentina. - CMO Summit 2022 Speaker "Data & tech" , Brasil - RD Summit 2022, Speaker "Data & tech" , Brasil - DIGITALKS 2022,Speaker "Data & tech" , Brasil - IAB NOW 2016, 2019, Speaker "Data & Tech", Argentina - EXMA 2017, Speaker "Post verdad", Bolivia - UDESA 2017, Profesor adjunto en la Maestría en Gestión de servicios Tecnológicos y Telecomunicaciones, Argentina - UCES 2015 Profesor Materia: Marketing Digital de la Licenciatura en Marketing, Argentina - Under 2014, Profesor titular de Taller Intensivo Creatividad Digital en Underground., Argentina - TELEFÓNICA, 2013 Speaker "Digital Mindset" en Laboratorio de Marketing Digital para el Departamento de Marketing de Telefónica Argentina. - Universidad Di Tella 2011, Speaker Seminario sobre Publicidad "La comunicación hoy", Argentina. - Universidad Di Tella 2011, Speaker Ciclo "Innovación en Comunicación. Casos de Éxito", Argentina - Universidad de Palermo 2011, Speaker Clínica intensiva de “Branding + Creatividad” en Programas Ejecutivos DC. 2011, Argentina

Company acquired by Epsilon from the Publicis group.

Retargetly was the leading independent Data Management Platform (DMP) and Data Exchange focusing on Hispanic and Portuguese audiences. Embraced programmatic media buying at a global scale with 100% proprietary big-data segmentation technology and actionable audiences that deliver outstanding results.

As Managing Director of Tribal, a Digital Company of Omnicom, I'm responsibility for the Operation, Business development and the Growth Strategy. Some current clients include: McDonald´s, BBVA, Volkswagen, Pepsico, Unilever, Bridgestone.

In charge of South Latin operations (Argentina, Chile, Perú, Bolivia, Uruguay & Paraguay). Principal tasks: • Negotiate with the Regional and local Finance Team of The Coca-Cola Company. • Structuring teams, responsibilities and functions, at regional level. • Leading the commercial area in each country.

Responsible for managing a large team, the Digital Consultancy, the Operations, Budget and Finance for The Coca-Cola Company, Lenovo & Samsung. Findasense is a consultancy & outsourcing company for social media business management: multichannel customer care, real-time content marketing, big data analytics & intelligence.

Printeame was the first e-commerce for printed photographs. Integral development business. Working in user experience and business development. Comprehensive management of marketing campaigns in Google Adwords, Facebooks Ads.

General Management of Digital Agency, business administration and Creativity. Development of marketing plans, negotiating advertising guidelines with media and strategies for Internet, TV, Radio, Print. Developed work for companies such as: Ab-Inbev, Pepsico Beverage & Food, Danone, Molinos, Novartis and others. GOLD EFFIE winner for Best Interactive action for Quilmes Beer brand.

Development of research plan (Focus Group / Model Flats Preceptor). Project Leader "Isenbeck-Quilmes Badges" national promotion, development and monitoring of the implementation of the Marketing Plan, development of communication campaign "Ballet", talks with media communication, ISENBECK launching MIX LEMON (beer flavored).

Developing and monitoring the implementation of the Marketing Plan (defining strategies and resource allocation by area), developing and implementing control processes for the sales area (routines for each function, rationalization of time and resources), control budget control definition and research methodology (concept test, brand and qualitative studies quantitative variables control the market). Direct negotiation of shares key customers (supermarkets and ViP POS). Preparation, control and execution of sales budget, sales process implementation and negotiation with large customers (Distributors, Wholesalers, Retailers).