Sebastián Canario

Global Channel Marketing Specialist @ S.I.N. Implant System

About

Professional with over 10 years of international experience in Marketing and Commercial Strategy, with a solid background in consumer goods, cosmetics, and healthcare companies. Graduated in Business Administration with an MBA.Specialist in the development and execution of marketing and trade strategies, product and brand launch and positioning, budget and P&L management, team leadership and indirect channel management in international markets. Languages: Spanish (native), Portuguese (fluent/bilingual) and English (advanced).

Country

City

Brazil

Industry

Medical Device

Skill

Vendas internacionais, Gestão de canais de distribuição, Programas de incentivo, Estratégia de canal, Desenvolvimento internacional, Marketing global, Gestão de projetos, Metodologias Agile, Planejamento estratégico, Planejamento de demanda, Análise de negócios, Análises de P&L, Inteligência de negócios (BI), Análise da competitividade, Gerenciamento por categoria no varejo, Liderança de equipe, Marketing omnichannel, Gestão de orçamentos, Marketing estratégico, Desenvolvimento de produtos

Experience

Global Channel Marketing Specialist

SIN Sistema de Implante Nacional Ltda.

2025-12 - Present · 10 mos

São Paulo, Brasil

• Responsible for commercial performance and distribution channel development in global markets (LATAM, Asia, and MEA), leading sell-out management, commercial incentive programs and trade initiatives.

Marketing Lead

Belcorp

2022-10 - 2025-6 · 2 yrs 9 mos

Chile

• Led the Marketing operation in the Chilean market. • Drove a +410bp increase in market share in 2023. • Defined and executed the marketing strategy for the ésika, L'BEL, and Cyzone brands, focusing on cosmetics and fragrances. • Planned and implemented omnichannel initiatives, integrating consultants, retail, digital platforms and brand activations.

Associate Trade Marketing Manager

Mattel, Inc.

2021-8 - 2022-10 · 1 yr 3 mos

Chile

• Ensured best-in-class retail execution for the global launches of Lightyear and Jurassic World, securing 100% visibility in Chile's main channels. • Led strategic planning for the brand calendar in key retail channels, managing the annual budget and the entire POP logistics operation. • Managed a cross-functional team composed of a Marketing Analyst and a Trade Logistics Supervisor.

Senior Business Planning Analyst

Mattel, Inc.

2019-12 - 2021-8 · 1 yr 9 mos

Chile

• Maximized portfolio profitability and optimized P&L by developing the annual product demand plan, increasing forecast accuracy. • Defined and monitored sales targets by client and channel, ensuring strategic alignment with commercial growth objectives.

Category Manager - Walmart

Mattel, Inc.

2018-6 - 2019-12 · 1 yr 7 mos

Chile

• Generated market intelligence to guide strategic decisions and maximize category results. • Led the transfer plan for Fisher Price into the toys category, achieving double-digit sales growth in the Infant & Preschool category for the year.

Marketing Analyst

Mattel, Inc.

2017-7 - 2018-6 · 1 yr

Chile

Collaborated with creative agencies and clients to coordinate the execution of brand calendars for supermarket and department store accounts in Chile and Argentina.