Sebastian Camiser

Sebastian Camiser

Head of Regional Growth - Argentina & Spanish LATAM @ Kraken

About

Current Head of Regional Growth - Argentina & Spanish LATAM at Kraken. Marketing executive specialized in driving growth and digital strategy across Fintech, Web3/Crypto, OTT, IoT, and SaaS. I've led marketing and product initiatives as CMO and advisor for companies like Buenbit, Baubap, Ping, and TiendaCrypto—delivering user acquisition, product launches, brand positioning, and go-to-market strategies in high-growth environments. My approach blends strategic thinking with execution, across both B2C and B2B, with expertise in marketing automation, content monetization, and business model design. I'm also a university professor, Coursera instructor, and mentor for startup programs including Founder Institute and Wayra.

Country

-

City

Argentina

Industry

Computer Software

Skill

Business Strategy, Digital Marketing, Estrategias de crecimiento, FinTech, web3, Marketing Strategy, Strategic Marketing, Resolución creativa de problemas, Estrategias de mercado, Estrategia, Comunicación a nivel ejecutivo, Comunicación, Crecimiento empresarial, Rentabilidad de la inversión, Pensamiento crítico, Embudos de ventas, Medios digitales de pago, Budget oversight , Liderazgo ejecutivo, Marketing local

Experience

Kraken

Head of Regional Growth - Argentina & Spanish LATAM

Kraken

LinkedIn
2025-12 - Present · 10 mos
Universidad Austral, Buenos Aires

Professor in Master’s & Postgraduate Programs – Digital Marketing & Business Model Innovation

Universidad Austral, Buenos Aires

LinkedIn
2011-7 - Present · 15 yrs 3 mos

Buenos Aires

Mercado Cheque

Board Member

Mercado Cheque

LinkedIn
2023-12 - 2026-3 · 2 yrs 4 mos
Mercado Cheque

Board member & CMO

Mercado Cheque

LinkedIn
2024-1 - 2026-1 · 2 yrs 1 mo

Argentina

I closely collaborate with our CEO and CTO to shape and steer the company's strategy.

Sebastián Camiser - Consulting

Business & Marketing Advisor

Sebastián Camiser - Consulting

LinkedIn
2009-11 - 2025-12 · 16 yrs 2 mos

Buenos Aires

I’ve worked with 60+ startups and tech companies in Web3, fintech, telco, content, and edtech—helping founders build traction, scale products, and grow sustainably. I bring hands-on experience in product strategy, growth marketing, monetization, and go-to-market execution across LatAm and global markets.

Buenbit

Marketing Director – Special Projects

Buenbit

LinkedIn
2023-4 - 2024-1 · 10 mos

Argentina

Following my tenure as CMO (2018-2021), I returned in 2023 to collaborate on high-impact projects, driving successful marketing strategies and innovative solutions.

Founder Institute

Global Mentor – Marketing, Growth & Go-to-Market Strategy

Founder Institute

LinkedIn
2020-5 - 2023-8 · 3 yrs 4 mos

Worldwide

Baubap

Chief Marketing Officer (CMO)

Baubap

LinkedIn
2022-9 - 2023-2 · 6 mos

Ciudad de México, México

As the CMO of Baubap, a fintech startup building the first digital bank for the economically vulnerable, starting with a mobile lending app for Mexico, my role was to design and execute sustainable growth and brand building strategies to achieve ambitious acquisition, retention, differentiation, and business goals. I was responsible for improving performance metrics throughout the funnel, contributing to producing sustainable and profitable LTV and CAC metrics, and building and nourishing brand voice, identity, and awareness.

TiendaCrypto

Fractional CMO

TiendaCrypto

LinkedIn
2021-6 - 2023-2 · 1 yr 9 mos

Argentina

Provided strategic guidance and insights to support the development and growth of the business.

Ping (YC S22)

CMO - Chief Marketing Officer

Ping (YC S22)

LinkedIn
2021-10 - 2022-10 · 1 yr 1 mo

Argentina

CMO of a YCS22 high-growth fintech operating at the intersection of cross-border payments and cryptocurrency infrastructure. Designed and executed regional growth strategy, driving user acquisition, product adoption, and brand expansion. Partnered with Product and Data teams to scale sustainable performance across the full customer lifecycle.

Buenbit

CMO - Marketing Director (Buenbit)

Buenbit

LinkedIn
2018-6 - 2021-6 · 3 yrs 1 mo

Argentina

As Chief Marketing Officer at Buenbit, I led the full marketing strategy and execution across the group’s ecosystem—spanning brand, growth, product launches, and user acquisition. I built the marketing team from scratch and helped position Buenbit as Argentina’s leading crypto and digital finance platform. During my tenure, we scaled from 0 to over 400,000 users, launching and growing multiple products including: Buendolar, the first 100% native digital platform registered with BCRA, offering spread-free access to USD with exceptional UX—reaching 70,000+ users within weeks. Buengiro, a product designed for seamless, fast, and low-cost international transfers. In 2023, I returned to the company as a consultant to lead the rebranding and relaunch of Buendolar, reinforcing its market position in a new regulatory and competitive landscape.

Education

University of Buenos Aires

University of Buenos Aires

LinkedIn

Economics - Administration

2002 - 2007 · 5 yrs

Average 8.06. Distinction Magna Cum Laude. Professional Licence at CPCECABA.

Universidad Carlos III de Madrid

Universidad Carlos III de Madrid

LinkedIn

Business Administration / Innovation

2008 - 2009 · 1 yr
Universidad Torcuato Di Tella

Universidad Torcuato Di Tella

LinkedIn
2014 - 2014
Universidad Austral, Buenos Aires

Universidad Austral, Buenos Aires

LinkedIn
2010 - 2010
ORT Argentina

ORT Argentina

LinkedIn

Economics

1997 - 2001 · 4 yrs

Sebastian Camiser's Contact Information

Email

******@***.com

Phone

(**) *** ****

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