Sebastian Camiser
Head of Regional Growth - Argentina & Spanish LATAM @ Kraken
About
Current Head of Regional Growth - Argentina & Spanish LATAM at Kraken. Marketing executive specialized in driving growth and digital strategy across Fintech, Web3/Crypto, OTT, IoT, and SaaS. I've led marketing and product initiatives as CMO and advisor for companies like Buenbit, Baubap, Ping, and TiendaCrypto—delivering user acquisition, product launches, brand positioning, and go-to-market strategies in high-growth environments. My approach blends strategic thinking with execution, across both B2C and B2B, with expertise in marketing automation, content monetization, and business model design. I'm also a university professor, Coursera instructor, and mentor for startup programs including Founder Institute and Wayra.
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Argentina
Computer Software
Business Strategy, Digital Marketing, Estrategias de crecimiento, FinTech, web3, Marketing Strategy, Strategic Marketing, Resolución creativa de problemas, Estrategias de mercado, Estrategia, Comunicación a nivel ejecutivo, Comunicación, Crecimiento empresarial, Rentabilidad de la inversión, Pensamiento crítico, Embudos de ventas, Medios digitales de pago, Budget oversight , Liderazgo ejecutivo, Marketing local
Experience

Business & Marketing Advisor
Buenos Aires
I’ve worked with 60+ startups and tech companies in Web3, fintech, telco, content, and edtech—helping founders build traction, scale products, and grow sustainably. I bring hands-on experience in product strategy, growth marketing, monetization, and go-to-market execution across LatAm and global markets.

Chief Marketing Officer (CMO)
Ciudad de México, México
As the CMO of Baubap, a fintech startup building the first digital bank for the economically vulnerable, starting with a mobile lending app for Mexico, my role was to design and execute sustainable growth and brand building strategies to achieve ambitious acquisition, retention, differentiation, and business goals. I was responsible for improving performance metrics throughout the funnel, contributing to producing sustainable and profitable LTV and CAC metrics, and building and nourishing brand voice, identity, and awareness.

CMO - Chief Marketing Officer
Argentina
CMO of a YCS22 high-growth fintech operating at the intersection of cross-border payments and cryptocurrency infrastructure. Designed and executed regional growth strategy, driving user acquisition, product adoption, and brand expansion. Partnered with Product and Data teams to scale sustainable performance across the full customer lifecycle.

CMO - Marketing Director (Buenbit)
Argentina
As Chief Marketing Officer at Buenbit, I led the full marketing strategy and execution across the group’s ecosystem—spanning brand, growth, product launches, and user acquisition. I built the marketing team from scratch and helped position Buenbit as Argentina’s leading crypto and digital finance platform. During my tenure, we scaled from 0 to over 400,000 users, launching and growing multiple products including: Buendolar, the first 100% native digital platform registered with BCRA, offering spread-free access to USD with exceptional UX—reaching 70,000+ users within weeks. Buengiro, a product designed for seamless, fast, and low-cost international transfers. In 2023, I returned to the company as a consultant to lead the rebranding and relaunch of Buendolar, reinforcing its market position in a new regulatory and competitive landscape.
Education
Sebastian Camiser's Contact Information
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