Sebastian Fernandez

Director of Market Research @ RSR SENIOR RESIDENCES

About

I’m a growth-driven marketing professional with a passion for building brands from the ground up and scaling early-stage ventures into sustainable businesses. With 6+ years of experience working across startups and new business launches, I have experience in developing go-to-market strategies, building and leading cross-functional teams and driving customer acquisition through data-informed marketing. I have built in-house marketing teams and driven measurable ROI across digital and traditional channels. I am a relationship builder who enjoys collaborating with founders, pitching to investors and representing companies at industry events. I thrive in fast-paced environments that require critical thinking skills, adaptability, flexibility and advanced technical skills.

Country

United States

City

Miami-Fort Lauderdale Area

Industry

Venture Capital & Private Equity

Skill

Sales Presentations, Quarterly Reporting, Business English, Sales Planning, Job Description Development, Restaurant Operations, Search Engine Optimization (SEO), Sales Forecasting, Strategic Planning for Growth, Acquisitions, Inventory Management, Executive Relationships, Sales Research, Investor Presentations, Investment Planning, Event Management, Event Technology, Healthcare Financing, Spanish, Executive Sales Recruitment

Experience

Director of Market Research

RSR SENIOR RESIDENCES

2019-10 - Present · 7 yrs

Lauderhill, Florida, United States

- Core contributor to the acquisition team, culminating in the purchase of five assisted living facilities and growing company census by 40% - Manage a team of marketers in leading and designing all digital marketing operations including website suite design - Built a high performing marketing team by partnering with leadership and responsible for creation of job descriptions, resume review and participation in interviews for selection of candidates - Integral partner to the CEO & CFO in preparing quarterly reports for the board of investors using PowerPoint and at times presenting additional context to support data reported - Instrumental in bringing all facilities to stability and positive NOI

Venture Partner Intern

The Bricks

2019-7 - 2019-9 · 3 mos

Miami/Fort Lauderdale Area

The Bricks is a provider and manager of early stage investment capital and incubation for both tech and non-tech companies, based in the USA South East. Most importantly, though, it supports companies which particularly target military veterans as being within the mix of founders, management or entrepreneurs. - Collaborated with 5-7 venture partners on early-stage incubator projects, supporting a portfolio of companies with growth strategies, market research and operational planning to vet start ups - Prepared pitch presentations for investment committees and board members - Represented the company at events and industry conferences, building relationships with founders, investors and a wide range of strategic partners

Inventory Manager

Palmeiras Beach Club

2016-6 - 2019-7 · 3 yrs 2 mos

Miami/Fort Lauderdale Area

- Oversaw all ordering and requisition processes for hotel, clubhouse and restaurant operations, including management of vendor relationships, ensuring timely procurement of supplies, inventory maintenance, and strict cost controls - Worked closely with the Executive Director to manage budgets, reduce operational expenses and ensure financial sustainability during challenging periods

Education

Florida Gulf Coast University

Business Administration and Management, General

Information Desk Associate responsible for managing campus events calendar, answering student inquiries regarding events, and assisting with technology issues during events. Pi Kappa Phi fraternity founding father. FGCU Rugby team.