Sebastian Alexander Heinzmann

Head of Sales and Marketing @ Mayser GmbH & Co. KG

About

Global Head of Sales with extensive international leadership experience in B2B sales, driving growth and market expansion across Europe, North America, and emerging markets. Currently leading the global sales strategy for Foam Technology & Moulding at Mayser GmbH & Co. KG, I focus on supplying high-performance semi-finished foam products and moulded parts to industries such as: - Automotive (EV, steering systems, heated steering wheels, sensor technology) - Healthcare / Medical - Commercial vehicles, construction & agricultural machinery (trucks, excavators, loaders, tractors) - Building & construction applications My role includes developing international markets, building long-term partnerships with OEMs and Tier-1 suppliers, and leading cross-border sales teams across Europe and North America. Previously, I also gained experience in the aviation sector, managing global key accounts and framework agreements. This complements my current focus in automotive and industrial markets, where reliability, safety, and innovation are key drivers of growth. I am passionate about leading multicultural teams, empowering people across geographies, and fostering collaboration in remote and international environments. My leadership combines strategic vision with hands-on execution and a consultative, solution-oriented sales approach. I welcome connections with professionals interested in exchanging ideas and insights on global sales leadership within the automotive supplier industry (with a strong focus on EV and sensor technology), healthcare, and industrial markets worldwide—especially in applications based on technical polyurethane flexible foams. Outside of work, I am a passionate marathon runner, road cyclist, and trail runner who enjoys spending time in the mountains. These pursuits reflect the same resilience, discipline, and determination I bring to my professional career. As a proud father of two, I balance a strong family life with my international leadership responsibilities – fully energized both at work and at home.

Country

Germany

City

Markt Rettenbach

Industry

Plastics

Skill

Teamführung, Vertrieb und Marketing, Internationale Teams, Leadership, Customer-Relationship-Management (CRM), Unternehmensführung, Marketingstrategie, Unternehmensstrategie, Internationaler Vertrieb, Business-to-Business (B2B), Vertrieb, Verkaufsmanagement, Business Development, Verkaufsstrategie, Industrievertrieb

Experience

Head of Sales and Marketing

Mayser GmbH & Co. KG

2026-1 - Present · 9 mos

Ulm, Baden-Württemberg, Deutschland

Head of Sales Foam Technology & Moulding

Mayser GmbH & Co. KG

2023-1 - Present · 3 yrs 9 mos

Lindenberg im Allgäu, Bayern, Deutschland

- Global responsibility for sales strategy, revenue, and market development in Foam Technology & Moulding - Focus industries: Automotive (EV, steering systems, sensors), Healthcare, Commercial Vehicles, Construction & Agricultural Machinery, Building & Construction - Leading cross-border sales teams in Europe and North America - Achievement: Expanded international client portfolio and strengthened Mayser’s market position across multiple industries

International Sales Manager Foam Technology

Mayser GmbH & Co. KG

2021-7 - 2022-12 · 1 yr 6 mos

Lindenberg im Allgäu, Bayern, Deutschland

- Developed new international customer relationships and technical solutions in collaboration with R&D - Negotiated longterm contracts and pricing strategies with OEMs and Tier-1 suppliers - Achievement: Built strategic customer partnerships in automotive, medical & healthcare and industrial markets

Global Business Development Manager

The Vita Group

2018-7 - 2021-6 · 3 yrs

Memmingen, Bayern, Deutschland

- Managed global key accounts in the aviation sector (Airlines, OEMs, Seat Manufacturers) with responsibility for revenue and profitability - Negotiated and implemented international pricing strategies and long-term framework agreements - Coordinated globally across functions: production planning, customer service, logistics, finance, and R&D - Achievement: Expanded Vita’s global footprint by opening opportunities in new markets and strengthening international customer network

Area Sales Manager

Lyreco Deutschland

2017-8 - 2018-6 · 11 mos

Hannover, Niedersachsen, Deutschland

- Led a field sales team across the region with full responsibility for turnover, margin, and performance - Recruited, trained, and coached sales representatives, ensuring continuous professional development - Built strong relationships with key decision-makers in major accounts to increase share of wallet - Achievement: Strengthened regional market presence and improved sales pipeline through targeted account strategies

Store Director

Inditex

2015-6 - 2016-6 · 1 yr 1 mo

Neu-Ulm, Bayern, Deutschland

- Directed store operations with full responsibility for sales, cost control, and profitability - Led and developed a team of 49 employees across all sales functions, including direct leadership of department managers & supervisors - Achievement: Improved operational efficiency and maintained consistently strong sales results

Store Manager

K&L Ruppert Stiftung

2009-6 - 2015-5 · 6 yrs

- Managed store operations with responsibility for sales, budget, and staff development - Teamlead & ensuring implementation of corporate sales concepts - Achievement: Increased sales performance while ensuring high service and customer satisfaction

Education

IHK Akademie Schwaben

- Focus: HR Management, Marketing, Financial Management, Corporate Governance, International Economics - Master Thesis: Developing and optimizing sales strategies for EVOC Sports GmbH - Built strong strategic, financial, and leadership skills for managing international business

IHK Bildungszentrum Würzburg-Schweinfurt

- Focus: Trade & Commerce, Business Organization, Sales & Project Management - Developed advanced commercial acumen for managing P&L and sales performance - Strengthened expertise in customer engagement and negotiation strategies, valuable in complex B2B environments - Provided a solid foundation for building and scaling high-performing sales organizations

IHK Bildungszentrum Würzburg-Schweinfurt

- Certified to train, coach, and mentor employees at all levels - Focus on developing talent, building future leaders, and fostering continuous improvement in sales teams

Hochschule für angewandte Wissenschaften Kempten

Studies in Electrical Engineering & Information Technology

- Core subjects: Electrical engineering, IT, programming, materials science, technical drawing - Developed strong analytical and technical problem-solving skills - Created the ability to bridge technical concepts with commercial sales strategies, especially relevant in Automotive, Healthcare, and Industrial markets