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Led the integration of the combined Cadbury Candy & Cough portfolio into Kraft Foods Snacks & Confectionery Business Units. Continued to drive outstanding revenue, margin & share results on the Candy Busines while setting the mature Cough Business back to share growth combining multiple on and off-season strategic initiatives.

Led the Candy business across USA & Canada managing an impactful cross functional / multi country team that drove sustained double digit growth and profit progrression together with consistent market share gains for loved brands such as Sour Patch Kids, Swedish Fish & Maynards

Member of the Latin America Leadership Team for Mondelez International - regional winning snack powerhouse General Manager of $1B Gum & Candy category business in the region, leading a senior cross functional E2E team (Marketing, Finance, Supply Chain, R&D, etc.) & managing iconic brands such as Trident/Beldent, Halls, Clorets, Bubbaloo, etc. towards continuous share leadership and profitable growth Led the evolution of business long term strategy towards accelerated growth addressing new consumer needs. Managed significant regional supply chain transformation towards a more efficient, versatile and advantaged network to support the regional category leadership Implemented globally awarded marketing plans and strong innovation programs. Coached, trained and developed key talent across the organization to continue to grow towards maximized potential

Member of the Latin America Leadership Team for Mondelez International - winning snack powerhouse in Latin America. Lead strategic efforts accross the LA region combining organic & inorganic growth initiatives, capabilities deployment & cross functional involvement (Commercial, Marketing, Supply Chain, etc.).

* Member of Mondelez Southern Cone leadership team * Led the Chocolate, Gum & Candy business unit for Argentina, Uruguay, Chile & Paraguay, leading a cross functional team including Finance, Marketing, Planning, Consumer Insights and Trade Marketing teams directly and SupplyChain/R&D/CS&L indirectly. * Successfully led the most impressive confectionery portfolio in the region with beloved brands such as Beldent, Milka, Mantecol, Cadbury, Shot, Bubbaloo, Bazooka, Tita, Rhodesia, Suchard, Terrabusi, Halls, Stani, among many others. * Implemented globally awarded marketing plans and strong innovation programs. * Strongly biased towards the comercial end, focused on improving the business channel strategy in order to accelerate growth in Impulse channels

* Member of Kraft Foods Southern Cone leadership team * Drove strategic efforts leading cross functional teams across Latin America * Defined mid-long term strategy for the company's operation in Argentina. * Led critical organizational projects including future organization design, capabilities embedding, assets optimization, consumer insights framing, etc.