Imran Khan

I am responsible to drive profitable multi-channel growth for the clothingsites.co.uk fascias, Woodhouse and Brown Bag Clothing.

Responsible for implementing and executing company ecommerce / digital strategy across the group brands – own the customer acquisition and traffic generation online. Working closely with the Head of Ecommerce, Web Conversion Manager, Marketing, Commercial and Merchandising teams to ensure maximum sales and margin are achieved.

One of the UK’s longest established providers of financial solutions (B2B and B2C), group of companies including Baines & Ernst, Berry & Cooper, Evolution Money and Hello Loans. I was managing significant marketing budget across the group and responsible for driving inbound acquisition within FCA regulatory guidelines – I was analysing data, identify gaps and making actionable plans to deliver business objectives. Working with Senior Management was key part of my role – I directly managed team of 7 digital and communications managers.

Managed portfolios of top UK brands by using different internet marketing channels including SEO, PPC and Email Marketing. Managed email marketing campaigns for over 1.5 million records. Fully involved in the technical and marketing side of email marketing. Responsible for the development of information architecture (IA) and wire frames which help to provide a strong base for the next stage of the project and campaigns. Running PPC campaigns for various sectors such as Retail and Travel including keyword research, creating ad groups with optimised landing pages.

Preparing strategies and analysis such as Technical Search Strategies, Keyword Mapping and Competitor Analysis for most of the SEO campaigns and communicating with the team(s) / client for implementation. Managing the SEO team including training and knowledge sharing between the team members, brainstorm sessions, weekly meetings and keeping the team up-to date with new search techniques. Involved with the sales team during the sales pitches and carrying on on-going SEO training for sales team. Training involved brainstorming, different SEO products, industry updates and the company level strategies according to changes in the industry.