Sean Loh

• Lead brand, retail, and digital marketing strategy for Audi in Singapore, driving premium audience engagement and brand preference • Overseen full-funnel campaigns across paid, owned, and earned channels, with a focus on digital acceleration and performance excellence • Led flagship initiatives including Audi’s F1 Singapore program, enhancing brand visibility among high-value segments • Build creator and partnership ecosystems to scale content relevance and advocacy • Delivered award-winning experiential brand programs including “House of Progress,” strengthening Audi’s electric mobility positioning Awards: 2023 Marketing Excellence Award - Gold in Experiential Marketing

• Led integrated marketing programs for global gaming IPs across APAC markets • Drove regional go-to-market planning, agency engagement, and creative localization • Managed budget planning, performance tracking, and stakeholder communications

• Led regional gaming & esports marketing strategy for Unilever brands across Asia • Developed end-to-end campaigns with publishers, influencers, and esports partners • Piloted emerging media & tech initiatives (gaming, social commerce, metaverse experiences) Awards - • Marketing Excellence Awards 2022 Excellence in Mobile Marketing - Gold • Marketing Excellence Awards 2022 Excellence in Gaming - Silver • Marketing Excellence Awards 2022 Excellence in Advertising - Bronze • Mob-Ex Best In-App Advertising 2022 for Closeup Mobile Legends Campaign - Gold • Unilever x Mindshare 2021: Rising strategist of the year

• Built regional esports partnership strategy for SEA markets • Led creator ecosystem programs and client education initiatives • Supported brand collaboration and go-to-market execution for gaming content

• Led esports and mobile marketing across Singapore, strengthening brand relevance with younger audiences • Managed flagship product launches, retail activation, and digital performance campaigns • Drove always-on content and influencer programs to build brand loyalty and conversion • Led go-to-market coordination with global & regional HQ teams • Delivered Galaxy Fold sold-out launch and esports category growth initiatives

• Budgeting P&L for individual music products such as Spotify, KKBOX, TIDAL and ensuring revenue share increase month-on-month • Managing and co-curating marketing content with partners for existing Singtel customers • Weekly optimization of marketing channels to ensure no decline in conversions of products • Events management with partners through product launches • Partnerships and sponsorships management for essential cross-sell initiatives • Sourcing for venue, ticketing and entertainment partners for collaboration

• Responsible for driving Singtel’s mobile business growth by managing strategic marketing and communications and go to market plans. • Key marketing communication manager focused on mobile products. Spearhead and lead communications of retail products to multiple stakeholders in Singtel (i.e. Group Enterprise, Sales, Home & TV service). • Manage both creative and operational aspects of milestone campaigns for devices. • Produced memorable and product focused campaigns that increased sales volume. Output includes all ATL and BTL (i.e. TVC, digital media, print, radio, OOH, social media, eDM and more). - Launched more than 10 new devices, first Razer Phone in SG exclusive to Singtel (2017), iPhone 8, iPhone X, iPhone Xs. • Strategize content pillars, creation of content & social activation for roaming business with award winning social agency. • Manage weekly GTM plans for device offers. • Manage marketing plans and creative projects on a budgets, to achieve business objectives for the organisation. • Work with media agencies to develop digital marketing strategy, working directly with stake-holders to develop and optimize website, social media presence and online content, resulting to a dynamic online presence. Track digital driven campaigns and evaluate performance and effectiveness of media used, channels and offers. - Planning & directing an Always On Digital Performance campaign for the mobile business - Successfully shift traditional media spent to digital includes generating incremental digital share of voice. • Work with agencies to improving the effectiveness and efficiency of Singtel and its’ agencies. • Sealed the first and exclusive telecommunication partnership with People's Association. • Sourcing for partners to work on cross-sell marketing opportunities, such as Tangs, Singapore Airlines and Hasbro.

• Supported segment marketing, campaign management, partnerships, and experiential activations • Delivered award-winning programs including Bronze — Best Use of Events Achievements: 1) The Markies 2017 - Best use of events (Bronze)

• Led conceptualization and delivery of flagship events to build visitor engagement and tourism appeal • Managed sponsorships, partnerships, and stakeholder relationships including government agencies

• Managed regional experiential and exhibition marketing programs for major corporate clients • Led end-to-end event delivery, budget oversight, supplier coordination & client strategy support