Sean Cappello

Collaborate with health system leaders on provider enterprise planning and alignment models to achieve strategic plans. • Facilitated planning between a Level I NICU children’s hospital and a national medical group to pursue a shared vision for developing and staffing a regional neonatal network that would include joint partnerships with surrounding lower level NICUs. • Served as Interim Executive Director of a pediatric faculty clinical practice plan. • Assisted a health system with transitioning from a fractured emergency medicine physician alignment model to a system-wide partnership that would enable significant cost efficiencies and organizational alignment around regional growth. • Guided development of policy, procedures, and analytics tools for provider workforce planning for a children’s hospital with the goal of aligning enterprise growth decisions with the strategic plan, community need, and organizational financial stewardship. • Developed provider compensation philosophy, governance, and compliance management frameworks. Partnered with hospitals and physician groups to structure and implement aligned and enduring contractual relationships. • Advised on restructuring of PSAs, including ongoing implementation support, between a children’s hospital and multispecialty group to achieve financial and relational alignment around the operational goals of a newly built outpatient hospital. • Specialized in emergency medicine physician alignment and compensation, centered around the philosophy of achieving shared financial performance and sustainability through rigorous staffing model optimization and design of financial mechanisms around shared efficiency and quality goals. • Assisted with implementation of a new faculty clinical funding model between a hospital and its partner school of medicine through leading change management and designing intermediate funding models that took steps toward the final state vision while ensuring financial stability.

Member of launch team, responsible for business analytics and inventory management. • Achieved positive customer economics through optimizing inventory utilization rate, the largest cost driver, by building predictive models for jersey demand, on-hand inventory, depreciation, and purchasing/liquidation needs. • Developed inventory acquisition and liquidation channels that reduced capital tied up in inventory by 30%. • Worked across company to communicate business KPIs and develop strategies/tactics for achieving metric goals.

Partnered with healthcare clients to develop executional strategies for key transformative initiatives. • Structured co-management arrangements and negotiation conversations between a hospital and various physician groups for the development of multiple Centers of Excellence, aligning incentives with shared vision and goals. • Built a 5-year workforce planning model across all service lines for a children’s hospital that would prepare them to serve a rapidly growing population in a cost-effective manner by incorporating best-practice care models. • Designed compensation plan structures and models to help arbiter a transition to value-based compensation arrangements between a hospital and their physician groups, balancing both productivity and quality metrics. • Conducted Fair Market Valuation analyses for physician compensation arrangements.

- Researched new market opportunities, built business model hypotheses, and interviewed target customers and partners. - Developed a strategic perspective on a new market and product direction. - Secured two executive level business development conversations with a leading Seattle-area healthcare provider and a wellness company.

- Collaborated on structure and advancement of strategic direction in customer development by taking on key projects. - Designed and directed a customer market research project to produce product innovation recommendations. - Formulated a model for online paid marketing, including channel economics, markets, metrics, and requirements.

- Spearheaded strategic management projects, oversaw team of 4 analysts, and managed all company dashboards/reporting. - Fully recovered search audience from a 50% deterioration by collaborating with consultants to generate a set of cause hypotheses, designing and orchestrating experimentation across multiple teams, and scaling positive results. - Managed the transition/integration of company’s dashboards and analytics platforms throughout an acquisition. - Oversaw analytics support for our partners (customers of technology platform). - Directed and guided 4 direct reports in career growth.

- Led prototype development R&D, dashboards and digital analytics, and Industry Relations / Business Development analyses. - Guided my team to develop 1 patent and 2 pending for Wetpaint technologies - Contributed to the development of Industry Relations and Business Development presentations. - Built a profitability forecast model for publishing operations providing guidance to the COO and Executive Editor. - Supported executive team with web traffic forecasting, competitive intelligence, and digital media trends research. - Managed 2 direct reports.

- Led initial R&D around A/B testing framework which became the root of the company’s core technology. - Supported Executive Team with web traffic forecasting, competitive intelligence, and exploratory analytical research within digital media audience trends. - Conducted market research and developed predictive algorithms for selecting new content verticals to move into. - Managed an analytics intern, who was promoted to full-time employment under my guidance.

- Communicated KPI’s and traffic trends to company, performed ad hoc analysis. - Architected structure of analytics and ad operations systems for the website, enabling effective optimization of ad revenue (increased remnant advertising revenue by 250%, from $130k annualized to $450k annualized).

- Designed, built, maintained, and distributed all company dashboards. - Improved community support efficiency by 20% via experimental design/analysis around different customer engagement mediums.

- Collaborated in hypothesis development, grant writing, data gathering, statistical analysis, and research writing. - Designed, instructed, and graded project for an Introductory Finance and Accounting course. - PUBLICATION/PRESENTATION: Cappello, Sean and Dorothy Paun (2008), "An Analysis of Sustainability Performance Reporting in the U.S. and Canada," University of Washington 11th Annual Undergraduate Research Symposium Proceedings – Spring Quarter, 2008

- Researched various methodologies for inducing strokes in lab rats. - Conducted surgical procedures for inducing strokes, observed/recorded behavior, and then extracted brain and cerebral arteries to be studied by research team.