Sean Carr

New Business Development: Actively engaged in new business activities for high-profile clients, contributing strategic recommendations across brands and disease states. Omnichannel Strategy Development: Designed and implemented omnichannel strategies for rare disease brands, leveraging customer journey mapping, personalization, and analytics to create seamless, data-led brand experiences. Real World Data Collaboration: Partnered with Real World Data team to derive actionable insights from complex data sets, enhancing decision-making for rare disease marketing strategies. Innovative Problem-Solving: Identified core client challenges, guiding teams to develop initiatives that break through barriers and deliver on brand priorities with innovative approaches.

Innovative Problem-Solving: Identified core client challenges, guiding teams to develop initiatives that break through barriers and deliver on brand priorities with innovative approaches. Agency Training Leadership: Collaborated with executive leadership to develop training programs, establishing processes that ensure high-quality, consistent digital execution. Client Workshop Facilitation: Conducted strategic workshops to align client objectives, build consensus, and refine campaign strategies.

Digital Presence Overhaul: Led strategy, design, and execution for a comprehensive digital transformation of the Sales/Marketing team’s presence, setting up tracking protocols to ensure materials were properly tagged for analytics. Data Integration: Collaborated with Commercial Operations to integrate marketing data into the sales data lake, standardizing data for Veeva, Salesforce, and Tableau, enabling actionable, AI-driven sales directives for timely HCP engagement. IT Partnership & Site Rebuilds: Partnered with IT to modernize web properties, transitioning to Pantheon, and rebuilt sites in WordPress and Drupal for improved functionality and security. Innovative Sales Tools: Directed production of pioneering digital sales aids and relaunched RubracaHCP.com, which earned five marketing awards. Developed integrated CRM email capabilities to enhance outreach. Media & Metrics Management: Established a media team and set benchmarks, achieving a 42% YoY increase in key performance metrics. Rebranding Initiative: Teamed with Managed Markets to rebrand access and support programs as Clovis Cares™, leading the technical integration of iAssist for improved HCP and patient support.

Oncology Portfolio Leadership: Directed the consumer oncology portfolio, leading strategic initiatives for Array Biopharma and Clovis Oncology brands. Braftovi + Mektovi Launch: Spearheaded the pre-launch, launch, and post-launch phases for Braftovi + Mektovi (metastatic melanoma), including strategic roadmap development, brand positioning, message creation, creative research, and tactical planning. Awarded CRC Business: Secured the consumer metastatic colorectal cancer (CRC) business without a competitive pitch due to success with the melanoma launch resulting in 2.2x increase in business. New Business Development: Led pitch team that was initially awarded the Clovis Oncology SEO/SEM and Social business. Grew that business into their Digital and Consumer agencies of record for Rubraca. Social and Brand Expansion: Expanded Clovis Oncology’s social presence for Rubraca (Consumer and HCP) and prostate cancer disease education, while enhancing corporate branding. Melagnomes Disease Education: Oversaw the creation and execution of the award-winning Melagnomes campaign, an innovative consumer education initiative on melanoma.

Comprehensive Account Oversight: Led the Celgene account across multiple divisions, including Corporate Communications, Otezla HCP (US and Global), Idhifa HCP and Consumer, Medical Affairs, and IT Global Planning & Strategy, driving business growth from $1.5M in 2014 to $4.8M in 2016. Global Framework Development: Collaborated with Corporate Communications to implement a WordPress Multisite Framework, enabling the launch of a “Global Framework” for Celgene.com, Otezla.net, and CelgeneMedicalInformation.com, streamlining operations across multiple country sites. High-Level Strategic Partnerships: Worked with the CEO on market access trends and solutions presented to the Board of Directors; collaborated with IT Global Planning & Strategy on solution architecture for the ADS intranet site. Regulatory and Compliance Enhancements: Partnered with Regulatory Affairs to develop a mobile-friendly PI for boxed warning therapies and established development guidelines for vendors, ensuring compliance and quality standards. Patient Advocacy Initiatives: Enhanced SEO and co-led webinars with the Patient Advocacy Team to improve patient education and engagement.