sean murdock

The NanoBusiness Alliance is the association representing nanotechnology entrepreneurs and innovators throughout the country.

* Taught mini-course focused on commercialization of nanotechnology and emerging science with guest lectures by nanotech leaders around the country. * Facilitated real world learning by soliciting actual strategic questions from CEOs of nanotech companies. * Taught students to use hypothesis-driven problem solving process learned at McKinsey extend move beyond framework or model driven approaches. * Had students present solutions to CEOs at end of course.

* Founded and led leading Midwest nanotechnology policy and advocacy organization. * Founded largest business-to-business focused nanotechnology conference.

Integral to the design and development of one of the first large scale CRM/Decision Support Systems rolled out to dominant pharmaceutical companies. Developed Sales Force and Marketing Strategy for multiple biotechnology and medical device companies, working directly with the VP of Sales and Marketing. Developed econometric models using advanced behavioral segmentation techniques, coupled with primary research to achieve attitudinal segmentation, that was then used in both strategic decision-making (salesforce sizing and structuring in multibillion M&A) and operational decisions (sales rep call planning and routing).

I synthesize system oriented, capital efficient growth strategies to maximize return on truly scarce resources, value creation and ultimately value capture for companies commercializing emerging technologies. I like to refer to it as Constructive Creation, leveraging existing physical, intellectual and social capital to accelerate implementation and scaling. Founded and developed lean growth strategies for 5 different hard and emerging science-based start-up companies. Developed end-to-end go-to-market strategies with integrated market driven R&D, operations and strategic partnerships to bring future solutions to end customers. Synthesized my cumulative consulting and entrepreneurial experiences into a robust operating philosophy and enabling frameworks, processes and toolkits, which I call Design for Regenerative Growth™.

* Developed ecosystem-oriented commercialization and go-to-market strategies for start-ups founded by CogniTek Management Systems, inclusive of strategy, operations, marketing and branding. * Trademarked DREAMGRID™ to encapsulate a Distributed Real-Time Energy Asset Management system with dynamic supply as well as demand management.

* Co-invented novel methods to characterize the behavior of coupled dynamic nonlinear systems, enabling superior control systems in far reaching sectors of the economy. * Developed lean go-to-market strategy to guide R&D planning.

* Conceived of a cloud-based, integrated design and development ecosystem for MEMS and then branded and trademarked the constituent components under CloudMEMS™, FABMEMS™, PODMEMS™ brands (URLs and trademarks). * In process of empowering and enabling University of Dayton’s multi-project wafer design and development center for MEMS.

* Developed detailed understanding of oil, gasoline and ethanol market and supply dynamics and underlying economic drivers. * In conjunction with CEO and technical team, developed a modular, scalable unit plant economic model that enables extraordinary operating leverage to achieve cost competitive distributed production of biofuels on an unsubsidized basis. * Developed economic foundation for porting the structured finance models that has powered PV penetration to the cellulosic biofuels industry to open new sources of and channels to the required financial capital.

* Developed extensive leadership and communication skills through daily interactions with C-level Fortune 500 executive as well as floor level workforces. Able to motivate action from senior and middle management clients as well as young, high-energy clients and consultants. * Developed Firm’s initial perspective on the potential of nanotechnology, publishing the first two internal documents on the topic. * Industry experience included: Energy, Aerospace and Aviation, Diversified Manufacturing, Industrial Goods, Consumer Goods/Retail, Agriculture and Industrial Biotechnology, Public Sector, Higher Education. * Practice areas included: Strategy (Growth, Technology), Operations (Strategic Sourcing, Service Operations, Internal Market Methodology), Organizational Design.

* Developed detailed understanding of local electricity and natural gas market and supply dynamics. * Developed integrated levelized cost of energy model to inform design tradeoffs and guide R&D, product and partnership development.Developed detailed understanding of oil, gasoline and ethanol market and supply dynamics and underlying economic drivers.

* Co-founded company to commercialize disruptive nanoscale imaging and sensing technologies developed out of Northwestern University. * Leveraged networks to tap domain expertise to build company and develop products in highly capital efficient fashion. * Served on Board of Poylera and Advisory Board of Purdue’s Discovery Park. * Demonstrated a real growth mindset, which requires the ability to learn from failure. Both SugarCube Systems and NLS Analytics came into being as a result of trying to understand why NanoSonix’s licensed technologies weren’t working as expected based upon first principles physics and analytical/behavioral models.