Simon Douek

Five Oak specializes in assisting brands in leveraging their brand equity to expand beyond their current categories and reach a broader consumer base. Brands utilize Five Oaks's branding/marketing knowledge, extensive relationships with retail management, strategic partnerships and brand licensing manufacturing entities to achieve these goals. Current and former clients include Altac Lansing, Le Tigre ,Bombay Furniture, Cover Girl and many more.... Each brand is unique and Five Oak takes great care to maintain the brand heritage and equity when considering new categories and new tiers of distribution. We represent manufacturers in securing brand licensing agreements across many consumer goods categories. We consult for and will invest alongside private equity in the purchase and sale of consumer brand companies.

Engineered the turnaround and relaunch of the Le Tigre Sportswear brand and successfully grew the Altec Lansing electronics brand’s footprint worldwide. Developed new product categories to appeal to Millennials and Gen Z customers. Success Factors • Closed over $5 million in licensing deals with more than $500 million in expected retail revenues by driving strategy and securing 8 new agreements for electronics and apparel categories. • Raised industry profile of the company by a) driving successful brand relaunch and repositioning while gaining significant recognition through industry trade shows and publications for our brands b) coordinating the rebranding of websites/digital strategy and c) sourcing new partner agencies. • Supervised internal senior merchandisers, marketing planners, leader of licensing operations and liaised with President and CEO to drive an efficient closing process. • Sourced 3 potential acquisition targets including Roberto Cavalli and two other marquee names (furniture/linen), negotiating with brand’s advisor’s, CEO and Presidents throughout the M&A process. • Participated in and contributed to Board of Directors meetings for Altec Lansing and Le Tigre Brands. Business Development Strategy • Sourced over 500 worldwide manufacturers from new and existing historical relationships • Attended multiple trade shows yearly including licensing show Licensing Expo, consumer electronics show CES, apparel show Magic, and the Off-price show.

• Closed 4 new licensing agreements in 1 year with projected royalty revenue of over $10 million with highly established and successful manufacturers. • Products included mobile and charging accessories, gaming accessories, pro-audio and DJ equipment, wearables, bedside-clock radios, etc. • Renewed 2 existing licensees gaining GMR-guaranteed minimum royalties of 2-3x original deals. • Directed and managed licensees and distributors worldwide including India, Australia, New Zealand, Chile, etc.

Le Tigre • Grew royalty revenue from $0 to projected royalty revenue of over $7 million by creating the licensing strategy, negotiating and closing 4 new agreements. • Vetted manufacturers through site visits, in-person meetings, and product inspections; helped manufacturers to develop their global distribution, pricing, marketing, and product strategies. • Signed multi-year agreements covering men’s and lady’s sportswear, sweaters, hosiery, etc. • Negotiated transactions with manufacturers’ CEOs and their respective counsel.

Founded a $50MM/year electronics company specializing in the distribution of portable consumer electronics and photo equipment to some of the nation’s largest retailers and smaller outlets and etailers. Overview • Created the company from scratch, building up to 20 employees Growing Relationships • Established relationships and negotiated exclusive purchasing agreements with multinational companies such as Sony, Panasonic, Samsung, Olympus, Fuji, etc. • Oversaw wholesale distribution to domestic-based retailers including Walmart, Amazon, Costco, Overstock.com and over 500 local smaller domestic accounts • Established and oversaw relationships with international distributors in Latin America, Hong Kong, Singapore, India, etc.