Scotty Roberts

Scotty Roberts

Events and Marketing Director & Founder @ National Interscholastic Cycling Association

About

I build events, partnerships, and fundraising strategies that bring people together and move missions forward. With over a decade of experience across nonprofit leadership, event production, fundraising, and community engagement, I specialize in creating experiences that strengthen organizations and inspire action. From statewide nonprofit programs to large-scale events and donor engagement initiatives, I thrive at the intersection of strategy, storytelling, and execution. As Founder and Program Director of the Delaware Interscholastic Cycling League, I built a mission-driven nonprofit from the ground up—developing partnerships, leading fundraising efforts, managing sponsorships, and producing statewide events that connected youth, families, and communities. I’ve worked closely with donors, sponsors, volunteers, and board leadership to turn vision into measurable growth and long-term impact. My background also includes full-cycle event management, content strategy, vendor relations, stakeholder engagement, and donor stewardship across both nonprofit and for-profit environments. Whether coordinating high-level events, leading fundraising campaigns, or building relationships that drive support, I bring a calm, collaborative, and results-focused approach. I’m passionate about mission-driven work, meaningful connections, and helping organizations grow through strong relationships and smart strategy. Let’s connect if you're building something that matters.

Country

United States

City

Wilmington

Industry

Sports

Skill

Non-profit Fund Development, Strategic Partnerships, Project Plans, Due Diligence, Project Coordination, Cross-functional Communication, Presentations, Skilled Multi-tasker, Methodology, Compensation, Skill Development, New Product Rollout, Termination of Employment, Risk Management, Project Performance, Project Risk, Project Delivery, Written Communication, Collateral, Release Notes

Experience

National Interscholastic Cycling Association

Events and Marketing Director & Founder

National Interscholastic Cycling Association

LinkedIn
2020-2 - 2024-11 · 4 yrs 10 mos

Wilmington, Delaware, United States

Community Engagement & Youth Program Leadership | Building from the Ground Up Engaged and built relationships with the local community through outreach initiatives and "try-it-out" events to drive participation and ensure financial sustainability. Recruited, trained, and supported volunteer coaches and local league teams, collaborating with NICA and local league leadership. Identified and planned for infrastructure growth to accommodate increased participation in the league. Additionally, worked with local partners and community leaders to secure appropriate venues for team training and league-wide events. Established and maintained an effective staffing structure, overseeing recruitment, training, development, and performance evaluations with a focus on retaining top talent. Collaborated with the National Director of Human Resources to address any HR concerns as needed. Leadership & Strategic Growth: Built and managed high-performing teams, overseeing staff recruitment, training, and development. Developed and implemented comprehensive marketing, communication, and social media plans, aligning with national brand standards while tailoring strategies to local audiences. Demonstrated entrepreneurial spirit and organizational expertise in launching and scaling a youth non-profit, encompassing all aspects from fundraising and program creation to community outreach and sustained growth.

Delaware Dirt Destroyers

Head Coach

Delaware Dirt Destroyers

2019-3 - 2024-4 · 5 yrs 2 mos

Wilmington, Delaware, United States

Circus Bear Productions

Baby Bear @ Circus Bear Productions

Circus Bear Productions

2015-7 - 2024-4 · 8 yrs 10 mos

Designed, coordinated and promoted cycling events for the Mid Atlantic Super Series. Created course layout and design, working with land management to obtain new venues and mapping to determine purpose and scope of event. Secured sponsors and vendors for races and coordinated all volunteer efforts. Managed all social media and promotional aspects of races including copywriting for creative content. Supervised day-of set-up, execution and breakdown of events.

Trek Bicycle

Sales Associate

Trek Bicycle

LinkedIn
2019-2 - 2023-7 · 4 yrs 6 mos

Newark, Delaware, United States

Responsible for educating customers on Trek’s extensive inventory of bikes and accessories and preparing quotes, dedicated to upselling the perfect complementary products for optimal performance and long-term customer satisfaction. Responds to incoming inquiries via email and phone regarding products, service, inventory and other general concerns. Trains new employees, coaching sales techniques to ensure strong closing rates. Assists with inventory, stocking, product facing and cleaning to maintain a welcoming store environment.

Parcels, Inc.

Courier Division

Parcels, Inc.

LinkedIn
2010-1 - 2014-12 · 5 yrs

pearheaded a 25-member bicycle courier team, ensuring efficient and timely delivery of critical documents for Wilmington's legal and corporate sectors. Mastered the art of strategic route planning, optimizing delivery times and maximizing resource utilization within a demanding urban environment. Demonstrated exceptional leadership by fostering a collaborative team dynamic and bridging communication gaps between departments to consistently exceed customer expectations. Beyond Delivery: Acted as a brand ambassador, representing Parcels, Inc. with professionalism and a commitment to customer satisfaction. Proactively provided backup support for customer service and dispatch, showcasing adaptability and a comprehensive understanding of operational workflows. Played a vital role in onboarding and training new couriers, instilling company policies and service standards, and ensuring a consistent, high-quality customer experience. This role demanded not only physical endurance and navigational prowess, but also strong communication, problem-solving, and customer-centric skills, all while navigating the unique challenges of a high-paced bicycle messenger environment.

Nabertherm, Inc.

Key Account Manager

Nabertherm, Inc.

2004-3 - 2008-4 · 4 yrs 2 mos

Began by providing crucial administrative and sales support for Nabertherm's custom furnaces and kiln systems, demonstrating a strong technical aptitude and logistical expertise in coordinating international shipments. Quickly promoted to Key Account Manager, leveraging a customer-centric approach to generate over $1 million in annual revenue across national and international territories. Consistently achieved exceptional sales close rates, exceeding 95% in the Arts & Crafts Division and 98% in the Spare Parts Division, a testament to strong product knowledge and relationship-building skills. Cultivating Lasting Partnerships: Successfully grew the Arts & Crafts business by an impressive 217% in a single year through strategic brand revitalization, the establishment of long-term, mutually beneficial relationships with key national accounts, and the implementation of effective sub-dealership programs throughout the Western United States. Prioritized building trust and understanding client needs, fostering enduring business relationships that drove sustained growth and repeat business. This role demanded not only sales acumen, but also the ability to nurture and expand strategic partnerships, ensuring long-term success for both Nabertherm and its clients.

Scholarly Resources

Admin Assistant-Sales

Scholarly Resources

1998 - 2004 · 6 yrs

Master of All Situations

Scotty Roberts's Contact Information

Email

******@***.com

Phone

(**) *** ****

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