Scott Pierce

Helping Ethics, Compliance and HR teams develop world-class Ethics and Compliance programs. Specific focus on training, analytics and mobile technology. Effective E&C programs require education that resonates with your learners. LRN provides courses in a wide variety of learning formats and risk areas, ensuring your curriculum reflects your brand and engages your learners.

Initiate new business development through solution selling of enterprise Legal, Tax, Payroll and HR information services/workflow/software solutions in Fortune 1000 companies.

Managed the sales and strategy for the $10M marketing services event group within BNA in the legal, tax, government and sustainability markets. ~ Wrote the playbooks for the strategy and product line-up in all four markets ~ Launched 5 new conference programs and over a half dozen new products and processes ~ Formulated new budgets, staffing, goals and performance metrics

My engagement with IHE was to craft the blueprint and playbook for IHE's entry into events, providing guidance and direction on a long term strategy and strategic direction for a meetings business. Partnering with stakeholders: ~ we interviewed and surveyed the market ~ assessed the competition ~ drafted conference formats ~ ideated the content ~ scouted venues ~ selected dates ~ inked two event partnership deals with Gallup and the Online Learning Consortium We also helped to increase Webcast sales by creating new sponsorship models, selling materials, and packages. Revising sales, sponsorship packages and target prospects, we formulated new marketing plans/templates/timelines. Finally, we evaluated the database to assure the viability for the events audiences targeted. The project culminated in a presentation to the board of a three year strategic plan reviewing the requirements, milestones and budgets for the ramp up of the event business.

Sold over $2 million dollars of media in just two months. Revised the digital products and rates offered to the market and crafted new territories for the sales staff. Standardized all proposals and contracts streamlining the sales efforts and installed new sales quotas and benchmarks tracked through Salesforce.

Managed a diversified portfolio of $50M+ in revenues for the National Legal brands including the flagship, The American Lawyer. Led the effort companywide on: ~ International strategy, completing the acquisition of a leading legal Chinese digital brand ~ Launched over 25 new events (domestic & international) – trade shows, conference and award programs ~ Completed expansion plans in Asia while managing offices in London and Hong Kong ~ Initiated licensing and partnership agreements gaining $4M in top line revenues ~ Developed a $2M+ Marketing Services division ~ Designed and produced the Native advertising model for the company producing $1.5M in sales ~ A $4M+ licensed consumer magazine business, producing over 38 periodicals a year ~ Native advertising mentor/teacher, advocating internally/externally the power of native advertising and content marketing

Spearheaded the acquisition and rollup of paintball assets that: ~ Bought Paintball.com and completed a new membership website within a month ~ Reorganized the National Professional Paintball League into 8 tournament events/trade shows saving $1M ~ Licensed our TV show; Xtreme Paintball: Beyond the Paint ~ Engineered and executed a contract for a Paintball Video Game with Activision ~ Purchased and re-crafted a consumer magazine, Paintball 2Xtreme

Orchestrated the turnaround of the $25M Travel Network: Successful Meetings Magazine, Meeting News and Business Travel News. ~ Established a webcast/virtual trade show business resulting in $1M revenue in the first year ~ Repositioned Successful Meetings re-crafting the website and digital strategy ~ Redesigned and re-launched Meeting News

Challenged with remolding this fifty-year-old non-profit group (the recognized leader in hotel training worldwide) of the national hotel association. Management changes included: ~ Reshaping the long established culture of the team ~ Resetting the organizational structure ~ Instituting a dramatically different strategic plan with new metrics, policies and procedures ~ Conceived a new educational model and product line launch which generated over $1M In one short year tracking, measurements and “metrics of success” were installed that resulted in a $750k profit, reversing a $500k loss from the year prior: a stunning 1.250M bottom line turnaround.

Eight years of accomplishments and advancements took me from a publisher’s role on one magazine to the leader of a group of $100M+ businesses split between 20 trade shows/conferences and 24 magazines, web products and directories. The industries covered by these brands consisted of: Pharmaceutical, Science, Beauty, Abilities (Expos for the Handicapped), Licensing, Art and Travel. Major accomplishments include: ~ Launched the Luxury Travel Expo (consumer and trade) in NY and Las Vegas – which produce $2.5 million in revenue, 300,000 sq. ft. of exhibit space and 26,000 attendees per year ~ Conceived and executed a new a major pharmaceutical spring event and a fall licensing conference. Both conferences combined yielded $800k in incremental revenue ~ Successfully acquired a pharmaceutical conference company for $10 million and integrated the group into the mainstream of the company