Scott O'Brien
General Manager, North America @ Fresha
About
Revenue leader with 15+ years scaling SaaS and payments companies globally. Built teams from 3 to 90+, led through a $100M acquisition, and launched payments in SaaS that generated $12B in transaction volume. Focused on GTM execution, strategic partnerships, and building high-performance, data-driven revenue organizations. My goal as a leader is to help every individual, team, and customer achieve meaningful growth. Always open to connecting with great talent, reach out if you're looking to join a high-performing team.
United States
New York
Computer Software
Software as a Service (SaaS), Global Strategy, Team Management, Team Development, Interpersonal Skills, Financial Structuring, Establishing Strategic Partnerships, Point of Sale (POS) Systems, Payment Industry, Cross-functional Team Leadership, Strategic Planning for Growth, Sales Effectiveness, Sales Presentations, Business Relationship Management, Public Speaking, Sales Management Coaching, Sales Coaching, Cold Calling, Outside Sales, Direct Sales
Experience

Chief Revenue Officer (CRO)
New York, New York, United States
- Responsible for leading all customer-facing teams and revenue functions - business development, sales, client success, on-site operations and support - Driving GTM Strategy and building out customer journey - 2025 60% YoY New Business Revenue Growth increasing focus on enterprise customer growth - Reporting directly to the CEO and the board

VP of Revenue
New York, New York, United States
- Leading the sales, partnerships and customer success teams to manage all revenue functions reporting directly to the CEO. - Built out SDR outbound sales engine developing playbook, hiring team, and executing processes. - 2024 77% YoY Revenue Growth

Global Sales Director
Melbourne, Victoria, Australia
- Developed outbound sales cadence, sales playbook, and GTM strategy to achieve 120% of 2023 Target - Responsible for revenue growth globally to bring our marketing and CRM platform for events to market. - Building our integration partner channel to expand our ticketing data capabilities - Managing 8 outbound sales reps globally to achieve revenue targets

Senior Director of Sales - Hospitality
Melbourne, Victoria, Australia
- Managing all revenue GTM teams spanning outbound and inbound SDR, Account Executive, Account Management, Sales Operations, Payments, Hardware, and Mid-Market. - Building out account management team focused on expanding the existing customer base. - Growing enterprise solutions team to serve mid-market customers and focus on growing professional services across customer base. - Driving BDR and field sales growth by building out a team, designing sales process and implementing field sales model with BDR's to achieve targets.

Director of Sales - Hospitality, APAC
Sydney, New South Wales, Australia
- Leading teams of 60+ team members for sales development, business development, outbound prospecting, sales operations, hardware operations, and payment operations - Leading pricing update and payments product launch projects in the APAC market with key stakeholders - Collaboration across all departments of global teams to execute APAC GTM strategy

Senior Sales Manager - APAC
Sydney, New South Wales, Australia
- Continued growth across all sales functions - Implemented new bundle pricing structure to increase acquisition and better compete with new entrants in the market - Implemented Pandadoc as an integrated quoting tool to improve revenue forecasting and quote design

Sales Manager - APAC
Sydney, New South Wales, Australia
- Grew team from 8 to 26 spreading across four different teams across multiple regions - SDR, Account Executives, Sales Operations and Payments - Responsible for all new business revenue across the business including hardware sales of $2M+ per year, $1.4M ARR and over 3K new customers per year. - Collaborate with marketing, partnerships, and account management team to conduct initiatives across the business. Teams: Sales Development, Business Development, and Sales Operations

Head Of Sales (acquired by Lightspeed Commerce)
Sydney, Australia
Acquired by Lightspeed in October, 2019 - https://www.lightspeedhq.com.au/blog/sydney-to-new-york-stock-exchange/ - Led the sales team growing from 3 to 8 over the course of 11 months showing a month-on-month growth of 200% in site acquisition, 220% in monthly recurring revenue, and 350% in hardware sales volume. - Developed and documented sales processes for prospecting, qualifying, quoting, and converting for the company to acquire new customers. - Implemented a new business development strategy to reconnect with previously lost customers and generate new business referrals from existing customers. - Deployed and maintained sales tools: Salesforce CRM, Outreach.io, Intercom.io, Quotient, and Aircall. Acquired by Lightspeed in October 2019: https://www.prnewswire.com/news-releases/lightspeed-pos-inc-announces-the-acquisition-of-kounta-300941698.html

Head Of Partnerships
Sydney, Australia
- Drove Specialist revenue growth, implementation capabilities, and strengthening enterprise customer capabilities - Recruited, trained and onboarded all new Specialists - Partnered with key integration partners and developed marketing launch assets - Liased with engineering to discuss API integration queries and provide documentation to integration partners

Inside Sales Representative
San Francisco Bay Area
- Highest producer in AU achieving 145% of Quota - Handled Sales, Customer Success and Support for US customers - Provided product market research to ANZ product team - Developed partnerships with Apple, CDW, World Pay, Moneris and Cayan - Traveled the southern US to present to hospitality business owners at Apple stores as the recommended POS for their App Spotlight program

Promoter
Collective Effort Events
San Luis Obispo, California, United States
Music events promoter and ambassador for college-based concerts and events
Education
Scott O'Brien's Contact Information
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