scott niederhauser

I led a team in developing seasonal and everyday visual solutions that were compelling, innovative, and drove sales in independently and corporately owned stores. I was directly responsible for creating the vision for each assigned gift department and executed solutions against that vision. I regularly collaborated with merchant partners, graphic designers, environmental designers, and execution specialists to produce a differentiated shopping experience for consumers. I also led and developed a team of visual merchandising experts to help achieve business results. Additionally, I was responsible for the creation of planograms, instruction booklets, and executional materials that were provided to stores to implement the work of my team in store.

Led the corporate visual team in making seasonal changes in the company's floor set store, creating a model for all stores to follow. I acted as a liason between buyers and stores to ensure all product was properly displayed on the sales floor. I also oversaw the production and distribution of all visual direction from the corporate office to the field organization.

I lead a team of visual merchandising professionals in developing and executing visual presentation for on-going departments and seasonal floor sets in Hallmark Gold Crown. I collaborate with the strategic levels of the organization to develop in-store display solutions that provide a differentiated shopping experience for the consumer, ensuring that all solutions meet brand and positioning standards, represent the visual aesthetic and shop-ability required of specialty retail, and meet the financial requirements for Hallmark retail. Additionally, I lead store and concept design to help strengthen the brand and keep stores relevant in the ever-evolving specialty retail environment.