scott gales

Directed all marketing, sales, event and promotional efforts for the largest fluid control retailer and stocking distributor serving the Rocky Mountain Region since 1974. Maintained CRM for a supplier base of more than 25 product lines and customer base of over 3200 buyers. Supervised organizational efforts regarding brand awareness, market positioning, customer service, efficiencies, industry and market trends and more. Managed a team of full and part-time sales and marketing professionals. Provided insight, consultation and formulate recommendations to President/CFO and Vice President/COO.

Was responsible for all management aspects of the 115-plus acre complex hosting more than 1200 events and 495,000 guests annually. Supervised all aspects of the annual Jeffco Fair & Festival. Oversaw all booking, partnerships, maintenance, sales, marketing, public relations, projects, equipment and training for a unique facility boasting a 50-site campground, exhibit and meeting spaces, indoor and outdoor riding arenas, conference rooms, picnic pavilion and more. Increased revenues by 17% and overall operational cost recovery by 3% in the first year of my tenure. Managed more than $3.5 million in annual budgets. Supervised hundreds of team members including full time and part-time staff as well as volunteers. Formulated and implemented visionary (5 and 10-year) recommendations for an organizational Advisory Committee and Board of County Commissioners.

Directed concert, family show and special event marketing and public relations at Pepsi Center, the Paramount Theatre and 1STBANK Center. Also responsible for web content, social media/marketing and venue marketing and public relations for each property. Managed more than $5.5 million in marketing and advertising budgets annually. Led Colorado Mammoth (NLL) marketing, advertising and public relations with record success. Coordinated marketing, advertising and public relations for successful and nationally-recognized events such as the 2009 NLL All-Star Game, Pepsi Center's 10th Anniversary Celebration and Plaza of Fame Ceremony.

Directed all concert, family show, venue and special event marketing and public relations at Sioux Falls Arena and Orpheum Theater. Secured, managed and executed venue and event sales and partnerships. Coordinated Argus Leader RibFest (annual outdoor BBQ festival with 60,000+ attendance) with record-setting success. Managed more than $1.2 million in annual marketing and advertising budgets. Supervised dozens of interns, brand ambassadors and volunteers. Assisted with venue and event booking.

Booked and lead in-game and on-field promotions, theme nights, national anthem performers and special events for the professional baseball club. Managed team merchandise sales and client list of 15+ exclusive partners resulting in more than $175,000 in revenue.

Managed in-game and on-court promotions, half-time entertainment, national anthem performers and special events for the professional basketball club. Built a client list of 20+ exclusive partners resulting in more than $250,000 in revenue.

Created and led the execution of integrated marketing, advertising, promotions, digital and online efforts, search engine optimization, special events, branding, public relations and sales initiatives for this large, Colorado ski and snowboard area. Managed staff of 15+ full and part-time employees. Set company records in first season with increased season pass sales (up 27%), single-day lift ticket sales (up 81%), ski & ride school attendance (up 71%) in addition to bolstering revenue numbers for equipment rental, retail, food/beverage and other revenue sources. Greatly enhanced overall awareness, reputation, popularity and positioning of the brand, resulting in the successful sale of the property.