Scott Kelly

Public Relations Coordinator supporting national, earned-first PR campaigns and high-profile brand activations for a portfolio of tier-one entertainment, technology, and media clients including WEBTOON, 1stAveMachine, SpecialGuest, and SpecialGuestX. - Media Relations: Draft and pitch press materials, editorial pitches, and executive Q&As securing organic coverage in MediaPost, Campaign, Little Black Book (LBB), and additional industry outlets across gaming, tech, and media verticals. - Event Production: Led end-to-end execution of WEBTOON's presence at GamesBeat Summit — managing booth setup, week-long itinerary, printed collateral, panel questions, and a published editorial interview from concept through two-day on-site activation. - Awards Strategy: Researched, wrote, and coordinated award submissions resulting in wins including a Webby Award, Core77 Design Award, and Telly Awards Gold & Silver — across campaigns for 1stAveMachine, SpecialGuest, and SpecialGuestX. - Campaign & Asset Logistics: Manage deliverables, production timelines, and brand compliance across international activations, coordinating between creative directors, agency partners, and external vendors. - Executive Tracking: Design and maintain centralized tracking systems for major global industry events including Cannes Lions, aligning executive itineraries and cross-functional agency partners.

As Events Coordinator at Qweerty Games, I help create welcoming spaces for people who are passionate about video games and the industry. I coordinate partnerships with nonprofits and community organizations to build awareness, inclusion, and connection, while also managing event logistics and representing Qweerty Games at in-person activations.

Checking in guests, setting up, and helping to coordinate events.

I help coordinate and collaborate on networking events that bring together emerging and established advertising professionals, while also creating opportunities for students to gain exposure and access to the industry.

Built strong relationships with decision-makers and designed creative POS displays for a diverse product portfolio. Ensured 100% SKU distribution, exceeding sales targets. Maintained accurate records and created detailed profiles to support long-term account success.

Supported marketing initiatives through competitor analysis, content development, and event coordination. Helped open new Restaurant Depot locations and crafted print marketing materials to drive B2B and consumer engagement.

Resolved supply chain issues, increasing month-over-month revenue by 50%. Strengthened supplier relationships and aligned financial/operational plans to enhance profitability and working capital.

Led a team to outperform sales by 50%. Engaged customers through empathetic interactions, building brand loyalty. Produced detailed reports on market trends, product launches, and competitor activity.

Awarded a medal for exceptional presentation skills and participated in leadership exercises to improve public speaking and communication.

Collaborated with the dev team to execute engaging demos for Ghost Recon: Breakpoint at E3. Troubleshot technical issues while maintaining a positive player experience.

With an emphasis in Professional Selling

● Engaged in a 16 week apprenticeship covering SEO writing, SEM ads, paid social (Meta, TikTok, LinkedIn), and programmatic advertising ● Completed 200+ hours of hands-on instruction in campaign management, analytics, client communication, and performance reporting ● Selected for a competitive fellowship supporting first-generation college graduates pursuing digital marketing and media careers ● Served as team lead for a mock digital marketing project for Chewy.com, analyzing SEM and paid social campaign performance across multiple categories