Scott Gilman

• Actively participated in the Standards, Finance, and Membership Committees at the Insurance Marketing Coalition. • Collaborated with fellow board members to establish industry standards, enhancing organizational credibility. • Managed financial strategies that ensured fiscal stability and growth, contributing to a robust operational framework. • Increased membership engagement and retention through targeted initiatives, including a successful challenge against the FCC 1-1 rule.

Member

Member of Responsible Enterprises Against Consumer Harassment (R.E.A.C.H.) is a California-based nonprofit trade organization (tax-exempt status pending) committed to protecting consumers from unwanted robocalls and deceptive marketing practices. Our mission is to elevate industry standards in lead generation and direct-to-consumer marketing by promoting transparency, accountability, and ethical outreach. Through education, advocacy, and the development of best practices, we work to reduce fraud, enhance call deliverability, and restore trust in consumer communications.

At Adopt-A-Contractor, I played a crucial leadership role that drove operational improvements and fostered growth. Working closely with the IT team, we implemented system enhancements that elevated quality standards, efficiencies, and customer retention My efforts were instrumental in aligning our operational strategies with the company's strategic goals, achieving a remarkable 25% annual growth.

• Spearheaded initiatives that enhanced revenue across multiple channels. • Drove the company’s growth at 25% annually while maintaining profit margins. • Facilitated a strategic shift from 90% marketplace sales to a balanced 50/50 mix of marketplace and direct users.

• Coordinated comprehensive marketing strategies for a nationwide home improvement provider, enhancing brand visibility. • Analyzed market trends to uncover new business opportunities, driving strategic growth initiatives. • Managed a lead aggregator channel generating over $200M in annual revenue, optimizing performance and efficiency. Reduced cost of marketing from 21% to 15% • Established key B2B partnerships with Sam's stores and BJ's resulting in an additional $60M in revenue, showcasing negotiation and relationship-building skills.

 Headed all key operational aspects of a provider of pest control, termite, lawn, and insulation services.  Implemented sales strategies to secure business with residential and business customers.  Increased year-over-year revenue by 50%.  Decreased accounts receivable by 40%.

• Managed internal and outsourced call centers and lead acquisition for The Home Depot, overseeing $900 million in sales revenue. • Increased lead-to-appointment conversion by 34% while halving the cost per appointment. • Piloted a home agent model, reducing costs by 30% and enhancing customer service efficiency, resulting in $10M annual savings. • Developed comprehensive lead generation programs and ensured compliance with TCPA and FTC regulations. • Developed a program to reduce the installation backlog by 40%, testing it in the Northeast US, and rolling it out to the entire organization. • Developed new sales programs for the Southeast US, resulting in a 40% increase in net sales.

• Directed operations for the sale and delivery of at-home services across 135 offices in the U.S. • Executed a successful infrastructure reorganization, enhancing efficiency by separating sales and service divisions. • Trained regional management on profit and loss evaluation, leading to a $5 million profit improvement in one year. • Increased new business close rates by 14%, balancing product mix for improved margins.

In my role as District Manager at Cumberland Farms, I spearheaded strategic initiatives that significantly enhanced profitability and operational efficiency. By evaluating market demographics and competitor strategies, I successfully facilitated a 14% growth in store locations across Florida. My leadership of over 250 employees focused on optimizing staffing, marketing, and inventory management, resulting in the highest profitability and lowest shrinkage rates in the state.