Scott Arbital

In November 2025, FCBCURE became part of NEON as a result of the Omnicom–IPG merger. My role and the impact of my work in this position remain consistent throughout this new chapter.

• Led cross-functional process improvements with client services, creative, and marketing partners to identify challenges, streamline workflows, and implement scalable solutions while contributing to company culture and team engagement • Developed AI-driven content workflows to produce unique, customized visuals aligned to audience, product, and brand needs • Directed worldwide campaigns and product launches across digital, web, print, and video, supporting messaging, positioning, and go-to-market execution across broader brand initiatives • Provided leadership and mentorship to team members, supporting professional growth, strengthening collaboration, and elevating creative and strategic output

• Led development and expansion of web design services to offer clientele • Collaborated cross-functionally with various departments to streamline communication and create more efficient processes for day-to-day tasks • Implemented an intake process to capture objectives and align stakeholders • Provided art direction and mentorship to junior designers and external partners

• Initiated a review process to improve cross-department communication • Modernized corporate designs with fresh, distinctive approaches • Art directed and mentored junior designers and external vendors

• Built a visual marketing function that drove company growth and increased patient acquisition by 30+ per month • Revitalized branding and marketing to expand reach and drive revenue • Developed and implemented a new social media campaign that increased followers by 10,000+ across multiple accounts within 9 months • Eliminated the need for outsourced web development, video production, and print design, resulting in cost savings of $20,000+ and a more efficient internal workflow

• Built a visual marketing function that drove company growth and increased patient acquisition by 30+ per month • Revitalized branding and marketing to expand reach and drive revenue • Developed and implemented a new social media campaign that increased followers by 10,000+ across multiple accounts within 9 months • Eliminated the need for outsourced web development, video production, and print design, resulting in cost savings of $20,000+ and a more efficient internal workflow

• Art directed and trained junior designers • Developed a social media plan for Falco Design in order to bring in new business leads • Lead efforts to develop new services to offer our clientele (Social media, SEO, etc.) • Initiated updates and modernization of the Falco website and the firm’s internal and external marketing materials

• Presented modern customer communications to engage with new demographics • Initiated updates and modernization of marketing and sales materials • Branding for New York Fashion Week semi-annually

• Provided insight to improve the company’s website using analytics, resulting in more leads and surpassing our original goals • Developed step-by-step procedures that helped our internal team complete daily website maintenance tasks and updates easily and efficiently

• Took on a lead designer role • Due to my ideas, the company was able to increase revenue and implement further business through creative avenues • Assisted during client events beyond normal responsibilities