Scott Anderson

Publisher/Founder

About

Experienced legal marketer, interactive marketer, magazine publisher, lawyer referral source, networker and proven sales leader. Founder and Publisher of Leading Lawyers Magazine, Emerging Lawyers Magazine and Leading Lawyers Interactive. Leading Lawyers Interactive's services include: Custom Web site development Search Engine Optimazation (SEO) for lawyers and law firms Social Media and blogging strategies Customized interactive marketing strategies Traditional print and online advertising and public relations Creative design and layout Photography and sophisticated photo-retouching/Photoshop Legal Marketing and Business Development Prior to this he served as Director of Legal Advertising Sales for Law Bulletin Publishing Company. In this role he was responsible for advertising sales in the Chicago Lawyer monthly magazine, Chicago Daily Law Bulletin newspaper, Sullivan's Law Directory, 40 Lawyers Under 40 (which he started,) Midwest ADR Guide (which he started,) Illinois Jury Verdicts, the annual Law Day Edition of the Chicago Daily Law Bulletin, Law Bulletin's semi-annual CLE Guide, the Legal Employment Weekly (which he started,) Chicago Area Banks Directory and Lawyer's Handbook. From 1993-1998 he was the Vice President of Sales and was responsible for structuring the original research methodology for the Leading Attorneys Network in Minnesota. This business grew beyond Minnesota to include Florida and Illinois. His knowledge of lawyers and legal marketing is the result of personally meeting more than 4000 lawyers in these three states. Specialties: Helping lawyers and law firms gain market position through professional and dignified traditional and interactive marketing strategies. And, helping legal consumers of all levels of experience, find a better lawyer, faster.

Country

United States

City

Chicago

Industry

Legal Services

Skill

Legal Marketing, Public Relations, Webmaster Services, Strategic Partnerships, Crisis Communications, Marketing Communications, Marketing Strategy, Social Media, Networking, Social Networking, Sales Management, New Business Development, Business Development, Brand Management, Campaign Plans, Online Marketing, Magazine Publishing, Advertising Planning, New Market Rollout, Publishing

Experience

Publisher/Founder

Leading Lawyers Magazine & Emerging Lawyers Magazine

2003-1 - Present · 23 yrs 9 mos

Chicago, IL

Leading Lawyers and LeadingLawyers.com began in 2003. We identified the top five percent of lawyers in Illinois based upon peer recommendations. We mailed a survey to all lawyers listed in Sullivan's Law Directory and compiled the results of that survey, adding to those results names received in conversations and correspondence with respected lawyers and/or merit-based associations or awards, then having the names of those lawyers who met a minimum number of votes in a respective category of law vetted by our Advisory Board which was created from those lawyers most often recommended in a category of law and/or geographical region of the state (the best were vetting the rest!) and selecting only those approved by the Advisory Board review for selection as Leading Lawyers. The resulting list of less than five percent of all lawyers licensed to practice in the state comprises the list of Leading Lawyers. IN 2011 we began Emerging Lawyers in Illinois to identify the top 2% of lawyers in Illinois who were 40 years olf or younger OR had been practicing 10 years or fewer. In 2007 we published our first Leading Lawyers Magazine. We now publish four editions of our Leading Lawyers Magazine: Consumer; Business; Women's: and Real Estate, Construction & Environmental Law. In 2011 we began publishing Law & Lawyer's Magazine in Kane, Kendall & DeKalb Counties in Illinois with more regional versions of this magazine coming. In 2012, we began Leading Lawyers Michigan. IN 2016, we published our first Emerging Lawyers Magazine in Illinois. Leading Lawyers is different than similar concepts in cost, benefit offerings, and the personal and exhaustive nature of our research. Each year, Scott Anderson logs more than 25,000 miles annually by car visiting lawyers and law firms and learning first hand about them, the firm, their local market, their clients, and their peers. This personal interaction is what truly sets Leading Lawyers apart from other peer-reviewed lists/web sites.

Director

Leading Lawyers Interactive

2010-1 - Present · 16 yrs 9 mos

Law Bulletin Interactive provides custom Web site development, SEO, social media and interactive marketing strategies, content development and management, photography and video as well as traditional public relations and legal marketing consulting.

Director of Advertising

Law Bulletin Media

1998-3 - 2003-1 · 4 yrs 11 mos

Lead sales team selling Chicago Lawyer monthly magazine, Chicago Daily Law Bulletin newspaper, Sullivan's Law Directory, CLE Guide, Legal Tech Guides, Annual Jury Verdict special publication, developed and initaited 40 Under 40 Lawyers to Watch in Illinois, developed and initiated Midwest ADR Guide, developed and initiated Legal Employment Weekly