Scott A. G.

Vice President of Sales and Marketing @ Integrity Homes

About

I have been working in the home building industry for over 14 years, and I am passionate about creating and delivering quality homes that meet the needs and expectations of our customers. As the Vice President of Sales and Marketing at Integrity Homes, I oversee the day-to-day operations of the Sales and Marketing Department, lead the development and implementation of marketing campaigns, drive pricing and incentive strategies, and conduct a quarterly competitive market analysis. I have a well-rounded skill set and understanding of the home building industry, having worked in purchasing, construction management, and new home sales. I have a BA in Business Administration and Management, which helps me to optimize profitability of our projects. My goal is to ensure that Integrity Homes delivers luxury townhomes and single-family homes in Fairfax, VA and National Harbor, MD, with integrity and passion. Luxury. Location. Lifestyle. #IntegrityHomes

Country

United States

City

Fairfax

Industry

Real Estate

Skill

Customer Satisfaction, Annual Budgeting, Employee Training, Residential Construction, Construction, Sales Processes, Strategic Marketing, Business Forecasting, Business Planning, Lead Generation, Sales Forecasting, Sales Performance, Promotion Planning, Revenue & Profit Growth, Financial Metrics, Communication, Analytics, Digital Strategy, Cross-functional Team Leadership, Operations Management

Experience

Vice President of Sales and Marketing

Integrity Homes

2024-1 - Present · 2 yrs 9 mos

Chantilly, Virginia, United States

Oversee day to day operations of the Sales and Marketing Department at Integrity Homes. Create and implement marketing campaigns to attract new customers and increase brand awareness. Establish monthly pricing and incentive strategies based on the market. Competitive Market Analysis Implementation of SEO & Google ad spend strategies. Created builder SPEC & Exterior Color Packages. I am well versed in the use of multiple sales systems as well as programs like word and excel. Having a background in construction, purchasing, and especially sales, has afforded me a very well-rounded skill set and understanding of the home building industry.

Director of Sales and Marketing

Integrity Homes

2023-1 - 2023-12 · 1 yr

Chantilly, Virginia, United States

Oversee all aspects of Sales and Marketing at Integrity Homes.

Area Sales Manager

Integrity Homes

2017-2 - 2022-12 · 5 yrs 11 mos

Supervise day to day sales operations for as many as 6 communities throughout Northern Virginia and Maryland. Total sales of 100+ townhomes and single family.