sal cilella

Led the National Interaction Design practice across the NY, Chicago and LA studios - Established and led the Design Research practice (as part of the Interaction Design practice) - Actively pitched, scoped and led creative projects for key clients across a broad range of industries, from financial services and automotive to healthcare, with a focus on launching new mobile and tablet experiences. Select clients include Geico, Discover Financial, Chevy/GM, BlueCross BlueShield, Colgate.

Associate Partner and Head of the Interaction Design Group. Increased focus on pitching and leading key client engagements for new digital products and services. Select clients include Qualcomm (focus on mobile payments and commerce), Samsung (mobile and innovation groups), Microsoft, Cricket Wireless and the WK Kellogg Foundation.

Established and led gravitytank's Interaction Design group, a cross-disciplinary digital media team of interaction designers, storyboard artists, animators and writers. - Scoped, sold and managed projects with an emphasis on mobile user experiences, working with clients in the carrier, handset manufacturer and mobile technology areas. - Led multi-disciplinary project teams, coordinating design, strategy and consumer research while managing client relationships.

Utilized a human-centric design methodology to lead students through several classes and seminars focused on digital media. - Taught “Foundations of Digital Media,” an intensive first year graduate seminar/studio that explores experience design through interactive media. - Developed and taught "Story in Motion," a graduate-level seminar that explores the application of film and storytelling techniques to the design process.

Taught "Interface + Structure" in the Visual Communications department. Actively contributed in the restructuring of the undergraduate digital media curriculum. Taught several Flash and web design classes in the Continuing Studies Department.

Managed and directed all creative for the Hotel/Lodging vertical, averaging 14M visitors per month, $40M in yearly revenue and nearly 90,000 bookable properties. Coordinated directly with business owners across the organization to align design efforts with revenue goals. - Created an intuitive user experience for Orbitz’s first mobile offering (mobile browser solution), planning and designing the interface and working closely with the development team to ensure its successful launch. - Provided creative direction for a team of designers working on a range of design projects, including the brand development of travel-related new business concepts, custom interface implementations of the Orbitz travel system for United Airlines and American Airlines and redesign initiatives for multiple online travel brands under the Orbitz worldwide organization

Project highlights include: - Collaborated with a multi-disciplinary team at Ideo to design and create a series of animations highlighting a proposed Frank Gehry residential project. - Led the site planning, visual design, interaction design and coordination with offshore development teams for the redesign of the Emerson Electric ($21B company) website while working with Tribal DDB. Focused on freelance opportunities between graduate school semesters.

* Led product definition and design for key financial services clients. Project highlights include: * Led design for Telefonica's first smartphone offering in Europe * Led design for a mobile banking offering from Brazil's largest bank * Led interaction design for a series of in-store digital experiences for a leading music and entertainment retailer * Select clients include Telefonica, Unibanco, McDonald’s, AOL/Time Warner, Trans-World (FYE).

Oversaw the post-production process for national ad campaigns - Worked with editors and agency creatives on all phases of post-production including editing, sound design, titling, and on-line finishing for broadcast Select clients include Coors, Coca-Cola, Reebok, True Value, Sears, Kraft, McDonald’s.

Co-authored a quantitative investment methodology and launched the Peripath index (Bloomberg ticker PPTH). The Peripath Index combines dynamic strategies for asset allocation along with probabilistic predictors of future price behavior in order to generate a series of quantitatively-based decisions about when to buy, sell, or hold an asset (stocks, bonds and hard assets). The models built by the Peripath team aim to deliver cost-effective, positive absolute returns with substantially lower volatility than traditional multi-asset investment vehicles.

Work with prominent financial services clients to define new product offerings (often in a entrepreneurial venture structure), leading the digital strategy and product definition through launch and ongoing marketing and feature enhancements. - Actively pitch, scope and lead the experience design strategy on projects for key Razorfish clients, with a focus on financial services (capital markets, asset management, insurance) and consumer retail (speciality and big box). Project engagement runs from initial strategy and consumer insights gathering through concept creation, design and development. - Lead the Experience Design group in the Chicago studio, overseeing staffing, hiring, intellectual capital and professional development. Included in the experience design practice is our content strategy offering.

Nexercise is a mobile platform that uses friendly competition and real rewards to motivate busy people to lose weight and stay fit. This platform is also the easiest way on the market to set up wellness challenges between groups of friends and/or co-workers, because it's quick to learn and fun to play. Nexercise is positioned to become the premier brand associated with sustained motivation for a healthy lifestyle.

Techstars is a global ecosystem that empowers entrepreneurs to bring new technologies to market wherever they choose to live. With dozens of mentorship-driven accelerator programs and thousands of startup programs worldwide, Techstars exists to support the world's most promising entrepreneurs throughout their lifelong journey, from inspiration to IPO.