Arpit Goel
Associate Director @ Publicis Groupe
About
Experienced in Different Projects by using Machine Learning Algorithms and interpreting their results using Visualizations and graphs. Done Exploratory Data Analysis, and Predictive Analysis as part of my Real-Live Industrial Internship Projects along with giving approaches towards implementation. Worked as Team Lead in Product Engineering Department of a B2B SAAS Startup with the role inclined towards Product Optimization and Product Enhancement. Sound Knowledge of Python, R, Tableau, SQL, MS Excel. Determined to Learn and Apply Artificial Intelligence and Deep Learning. Efficient in Predictive Analytics and Descriptive Analytics
India
Gurugram
Computer Software
Statistical Data Analysis, Marketing Strategy, Marketing Management, Business Process Improvement, Analytical Skills, Data Analysis, Data Science, Python (Programming Language), Data Visualization, Statistics, R, Microsoft Excel, IT Infrastructure Management, Network Administration, Big Data Analytics, Predictive Analytics, Statistical Modeling, SQL, Machine Learning Algorithms, Exploratory Data Analysis
Experience
Associate Director
Publicis Groupe
Gurugram, Haryana, India
Senior Predictive Analyst in Marketing Analytics
Omnicom Media
Gurugram, Haryana, India
Predictive Analytics Analyst
Omnicom Media India
Gurugram, Haryana, India
Being Part of Analysis wing of OMG-Annalect India as Predictive Analytics Analyst ~ Data Scientist. Forecasting Sales and Managing Marketing Budgets of Automobiles Giants by Machine Learning Modelling for Regions - US, Canada, Australia, Philippines, Thailand, Middle East, Oceania, Europe, South Africa, Spain & Italy.
Data Analyst
GENLEAP
Gurugram, Haryana, India
Data Scientist
Slintel, a 6sense company
Bengaluru, Karnataka, India
1. Project : Analysis of Salesforce CRM data to derive useful insights for Slintel. This Project was inclined towards analyzing the Salesforce CRM Data of our clients to find Insights for Product Optimization. As a result of analysis, found KPIs which helped in restructuring the Leads Database by mitigation of obsene leads and also Product feature enhancement KPIs which can be used to make a prediction system similar to Einstein Score and Pardot Score which are native systems of Salesforce. 2. Project : Recalculation of Technographics Confidence Score. This Project was taken up as an experiment to find out the outcomes of an approach being applied as a POC for Recalculation of confidences using machine learning, predictive analytics and mathematical and statistical approaches. Using Clustering Algorithm, data was clustered into the groups on the behalf of no. of domains and recency which were leveraged with prominent weightages replacing the earlier weightages based on random mathematical calculation. Overall we succeeded to segment with transition from Heuristic segmentation approach towards automated Scientific Segmentation approach with greater confidence lift towards technographics scoring.
Open-Access Data Science & Advanced Analytics Virtual Experience Program
BCG GAMMA
Badge of completion for the Open-Access Data Science & Advanced Analytics Virtual Experience Program has been awarded. Works Include: 1.Business Understanding & Problem Framing. 2.Exploratory Data Analysis & Data Cleaning. 3.Feature Engineering. 4.Modeling & Evaluation. 5.Insights & Recommendation.
Data Analytics Virtual Experience Program
Quantium
Over the period of December 2020 to March 2021, completed practical task module in: Data preparation and customer analytics.
Data@ANZ Program
ANZ
Over the period of December 2020 to March 2021, I completed practical task modules in: Exploratory Data Analysis Predictive Analytics
Data Analytics Consulting Virtual Internship
KPMG India
Over the period of October 2020 to December 2020, I have completed practical task modules in: Data Quality Assessment Data Insights Data Insights and Presentation
Software Engineering Virtual Experience
JPMorganChase
Over the period of August 2020 to December 2020, I have completed practical task modules in: Interface with a stock price data feed Use JPMorgan Chase frameworks and tools Display data visually for traders
Education
Birla Institute of Technology and Science, Pilani
Data Science and Engineering
Other Schools
Big Data Analytics, Data Science, ML and AI
Simplilearn Alumni
Data Analyst
Manav Rachna Educational Institutions
Civil Engineering
Arpit Goel's Contact Information
Phone
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