Roy Schweiger

Roy Schweiger is a photographer and director based in NY. He began his career as a videographer working on short documentaries, capturing a cinematic point of view by presenting people’s personal stories. While working through this medium he felt unchallenged and unsatisfied and it didn't take long to realize that something was missing from his work. He began to realize that he was more interested in capturing an important instant, giving up movement in favor of finding the perfect moment. He found that he could tell an entire story in a captured instant. Mr Schweiger moved to Milan in 2007 and opened a studio. He established himself in Italy’s Fashion Capitol by collaborating with prominent stylists and industry insiders on editorial stories. As awareness of his work increased he began working with local and international fashion houses including DSQUARED2, Zuhair Murad, Neil Barrett, Les Hommes and many others. With the onset of the recension Roy felt the fashion and commercial world was facing great change in its direction and needs, it was no loner just about reinvention, but creation of new mediums. Having started from a moving image background he decided to break the standard mediums, creating a new one, by merging both worlds into one visual product that combined photography and video allowing both mediums to coexist in one space. By applying animation to his photographs, utilising the Parallax effect that is known in the post production world, he created moving frames and animated human movements. Mr Schweiger's piece “Institutionalised", an animated fashion film commissioned by DSQUARED2 for their Fall Winter 14'-15' womenswear collection is an award winning fashion film in the La Jolla Fashion Film Awards (2014), London Fashion Film Awards (2015) and NYC Winter Fashion Film Awards (2015). The combination of still images that are given life through movement has become a signature.