Amanda Siqueira Campos
Account Manager @ AstroPay
About
Curious, resourceful and results-driven, my mission is to connect strategy, data, and business to drive growth. In a fast-changing environment, I thrive on learning and innovation, constantly seeking solutions to optimize efficiency, processes, and revenue. With experience in business development and strategic partnerships, I have worked on building business cases, data analysis, pricing, and P&L, as well as acquisition and monetization initiatives.
Brazil
Rio de Janeiro
Financial Services
Desenvolvimento de negócios, Planejamento estratégico, Estratégia de preço, FinTech, Inteligência de negócios (BI), Habilidades analíticas, Amazon QuickSight, Looker (Software), Influencer marketing, B2B, Relações públicas, Marketing, Planejamento de comunicações de marketing, Microsoft PowerPoint, Inglês, Mídias sociais, Copywriting, B2I, B2B2C
Experience

Senior Business Analyst - Planning and Performance
Leadership in planning and performance for Shop & Travel (Nomad Shop, Nomad Chip, and Nomad Trips), driving business unit growth. • Management of pricing, P&L, and competitive analysis, ensuring financial efficiency; • Development of business cases and strategic dashboards, influencing key decisions in business, marketing, and product; • Cross-functional collaboration (product, marketing, finance, legal, and compliance) to enable revenue initiatives.

Account Executive - Consumer Goods
Rio de Janeiro, Brasil
At Edelman, global leader in public relations, I served as the representative of UEG Chicago (a DJE Group agency focused on entertainment) in the local market, working for SC Johnson brands (Baygon, Exposis, Glade, Lysoform, OFF!, Pato, Raid). • Developed strategies, mapped, and negotiated partnerships with brands, talents, and influencers for marketing campaigns (POS and social media); • Developed and executed PR plans; • Defined key messages and created briefings for influencer programs; • Managed communication with local and global clients, partners, and other agencies in IMC projects; • Wrote and distributed press releases.

Communications Intern - Energy and Tourism
Rio de Janeiro e Região, Brasil
Actitivies: writing and distribution of press releases; follow-up with journalists; media summaries and reports; support in influencer marketing initiatives; support in communication planning. Clients: Booking.com, Enel, and Texas Tourism.

Public Policy Assistant - Rock in Rio
Rio de Janeiro e Região, Brasil
A contest organized by the city's operations department selected eight students to monitor Rio de Janeiro's public security and urban mobility during the Rock in Rio festival, using social media as a key tool. After the event, the collected data was analyzed and compiled into a report submitted to local authorities to support the development of public policies for large-scale events.
Amanda Siqueira Campos's Contact Information
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