Scarlet Ho

All-rounded marketing experience including holistic campaign planning; managed campaign execution; launched social media page and maintenance; branding; inter-team coordination and agencies management. - Formulated campaign strategy for bank products (eg. Banking segments, mortgage, investments etc). Planned holistic campaigns; engaged in online activation & engagement; internal communications materials; retail store concept development and event sponsorship support - Tracked and drove business results (acquisition and retention), take relevant actions throughout the campaign to ensure achieving the set KPI. Launched a new bank segment (Citi Priority), driving a great percentage increment in bank acquisitions during campaign period (vs non-campaign period). Brand awareness was also increased significantly after the campaign launched - Launched Citi Hong Kong Facebook page with online activation engagements, acquired over 20,000 fans within the first 3 months of launch - Led subordinate, team members and agencies to work closely and ensured a smooth process from planning to execution - Worked with media agency for planning and buying - Led key branding campaigns and work with regional teams for HK market localization - Translated research findings into related campaign strategy - Managed marketing budget and scheduling - Won 13 marketing and media awards for the campaigns worked on

From Brand Manager to Associate Brand Director, multi brands exposure in Leo Burnett trained up my organization and management skills, also strengthened insights to different brands. Client-list included luxury and mass brands, for both regional and local accounts (SK-II, Sony HK, Samsung HK, 7- Eleven, Nin Jiom, Kijiji (a member of eBay) & Konka etc.). - Acted as the brand owner, planned and managed holistic campaigns - Managed events and brand activation for different brands - Controlled advertising budget and schedule to ensure campaigns were effectively executed - Created successful and effective campaigns, with Effie, Kam Fan and marketing award recognition- - Led and supervised subordinate on assigned tasks - Worked on competitive analysis and report findings

Led and managed events with the team for Ferrero Rocher X'mas Tree, Kinder Bueno Halloween Concert and Kinder Joy launch event as the brand owner. Job scope included event planning; production management; budget and scheduling; event logistics and on-site executions.

Holistic planning and managed accounts including Mazda, La Prairie, Swiss Programme, DKSH (Hiruscar, Hirudoid etc.) and Cheung Kong Property. Developed advertising strategies for the brands and executed according to the planned schedule and budget, including ATL and BTL communications. Led and supervised subordinate to work on given tasks, and also engaged in new clients’ pitching.

Mainly served automobile clients - Bentley, Audi, Nissan, Honda; FMCG clients like Almond Roca, Tree Top, Trappist Milk. Planned and executed through the line campaigns for the brands and their products. Engaged in copywriting for the advertising and the magazines, also event planning and management.

Dedicated account servicing role to the HSBC client, worked on branding & sponsorship campaigns, and other bank products such as insurance and MPF. Mainly worked on all ATL communications.